Alicia Pattillo
FL
Summary
A highly effective media manager who thrives in a creative yet deadline driven environment. Detail-oriented, highly motivated & focused on maximizing the team & companies success
Overview
9
9
years of professional experience
Work History
Media Content Manager
Boss Entertainment
08.2022 - Current
- Manage 500+ licensing agreements ensuring legal compliance & accuracy
- Assists media supervisor in song selection for major media companies, including but not limited to Peacock, Netflix, Showtime & Starz.
- Negotiate contract terms resulting in a 15% decrease in the company's annual overhead.
- Develop and publish all press releases announcing the success of the company & its clients.
- Reduced retrieval time by 30% by creating an improved music selection workflow by organizing a digital library of more than 10,000 songs.
- Facilitate all internal/external communication between executives & talent
Media Strategist
Myla Rahman City Clerk
Carson, CA
08.2022 - 01.2023
- Developed a multi-platform marketing/social media campaign for City Clerk Myla Rahman, leading to a 50% increase in engagement.
- Utilized in-depth analytics to optimize content & targeted ad strategies across Instagram, Facebook, TikTok & Twitter.
- increased brand visibility by partnering with influencers creating impactful collaborations
Journalist
KTNV ABC
Las Vegas, NV
10.2015 - 10.2018
- Launched and developed successful Diversity, Equity, and Inclusion series, 'Bridging The Divide,' which earned an Emmy nomination.
- Conducted in-depth research, verified sources, fact-checked information & conducted 100+ interviews focused on DEI
- Achieved a 30% increase in series viewership year-over-year.
Anchor/Reporter
KERO ABC
Bakersfield, CA
10.2015 - 10.2018
- Effectively worked under deadlines to report on community issues & breaking news daily
- Shoot/edit video story elements
- Write all scripts pertaining to each story daily
Education
Master of Arts - Communications
DePaul University
Chicago, IL08-2013
Master of Arts - Journalism
Youngstown State University
Youngstown, OH08-2011
Skills
- Content Development/Editing
- Brand Messaging
- Web Analytics
- Final Cut/iMovie
- Microsoft & programs
- Apple Numbers
Timeline
Media Content Manager
Boss Entertainment
08.2022 - Current
Media Strategist
Myla Rahman City Clerk
08.2022 - 01.2023
Journalist
KTNV ABC
10.2015 - 10.2018
Anchor/Reporter
KERO ABC
10.2015 - 10.2018
Master of Arts - Communications
DePaul University
Master of Arts - Journalism
Youngstown State University