Summary
Overview
Work History
Education
Skills
Timeline
Generic

Alicia Pattillo

FL

Summary

A highly effective media manager who thrives in a creative yet deadline driven environment. Detail-oriented, highly motivated & focused on maximizing the team & companies success

Overview

9
9
years of professional experience

Work History

Media Content Manager

Boss Entertainment
08.2022 - Current
  • Manage 500+ licensing agreements ensuring legal compliance & accuracy
  • Assists media supervisor in song selection for major media companies, including but not limited to Peacock, Netflix, Showtime & Starz.
  • Negotiate contract terms resulting in a 15% decrease in the company's annual overhead.
  • Develop and publish all press releases announcing the success of the company & its clients.
  • Reduced retrieval time by 30% by creating an improved music selection workflow by organizing a digital library of more than 10,000 songs.
  • Facilitate all internal/external communication between executives & talent

Media Strategist

Myla Rahman City Clerk
Carson, CA
08.2022 - 01.2023
  • Developed a multi-platform marketing/social media campaign for City Clerk Myla Rahman, leading to a 50% increase in engagement.
  • Utilized in-depth analytics to optimize content & targeted ad strategies across Instagram, Facebook, TikTok & Twitter.
  • increased brand visibility by partnering with influencers creating impactful collaborations

Journalist

KTNV ABC
Las Vegas, NV
10.2015 - 10.2018
  • Launched and developed successful Diversity, Equity, and Inclusion series, 'Bridging The Divide,' which earned an Emmy nomination.
  • Conducted in-depth research, verified sources, fact-checked information & conducted 100+ interviews focused on DEI
  • Achieved a 30% increase in series viewership year-over-year.

Anchor/Reporter

KERO ABC
Bakersfield, CA
10.2015 - 10.2018
  • Effectively worked under deadlines to report on community issues & breaking news daily
  • Shoot/edit video story elements
  • Write all scripts pertaining to each story daily

Education

Master of Arts - Communications

DePaul University
Chicago, IL
08-2013

Master of Arts - Journalism

Youngstown State University
Youngstown, OH
08-2011

Skills

  • Content Development/Editing
  • Brand Messaging
  • Web Analytics
  • Final Cut/iMovie
  • Microsoft & programs
  • Apple Numbers

Timeline

Media Content Manager

Boss Entertainment
08.2022 - Current

Media Strategist

Myla Rahman City Clerk
08.2022 - 01.2023

Journalist

KTNV ABC
10.2015 - 10.2018

Anchor/Reporter

KERO ABC
10.2015 - 10.2018

Master of Arts - Communications

DePaul University

Master of Arts - Journalism

Youngstown State University
Alicia Pattillo