Alicia Persaud
Boys & Girls Club of Metro Queens
New York,NY
10
years of professional experience
Dynamic Creative Designer with five years of experience producing captivating digital and print assets for impactful brand campaigns. Expertise in developing cohesive, conversion-focused visuals across packaging, social media, and marketing collateral, utilizing tools such as Adobe Creative Suite, Figma, and Canva. A strong passion for evolving brand identities and enhancing customer experiences drives a commitment to delivering meticulous design solutions that resonate with target audiences. Proven ability to blend creativity with strategic thinking to elevate brand presence and engagement.
Work History
Full-Time Teaching Assistant (SYEP)
2 Months- Worked as a full-time teaching assistant during the Summer Youth Employment Program
- Managed classroom environment and facilitated engaging educational activities for youth
- Assisted in planning and leading summer programs focused on personal, social, and academic growth
- Fostered teamwork, positive behavior, and community engagement among participants
- Coordinated with staff to enhance program execution and support participant growth
Youth Development Professional
1 Year 6 Months- Guided and mentored youth in developing leadership, responsibility, and self-confidence through tailored activities and feedback.
- Fostered supportive environment that promoted values of loyalty, accountability, passion, openness, and collaboration, enhancing overall program engagement.
- Encouraged positive social interactions and teamwork to build a sense of community.
- Encouraged positive social interactions and teamwork, strengthening community ties and enhancing youth relationships.
- Supported outreach initiatives to strengthen connections between the club and the local community.
Social Media Manager
1 Month- Managed and executed social media strategies across multiple platforms, including Instagram, Facebook, Twitter, and TikTok.
- Engaged followers by promptly responding to comments, messages, and inquiries, enhancing community interaction.
- Analyzed feedback and sentiment regarding collaborations, providing actionable insights to relevant teams.
- Researched social media trends, industry news, and competitor activities to refine and adapt strategies.
Social Media Manager and Content Creator
5 Months- Managed social media platforms and created organic content, including posts, videos, graphics, to enhance audience engagement.
- Developed strategies that tripled social media performance metrics.
- Increased Instagram posting frequency from 5x to 10x weekly.
- Scheduled social media posts using scheduling tools to maintain consistent engagement. using Later and Hootsuite.
- Scheduled posts using Later and Hootsuite.
- Collaborated with colleagues to ensure branding consistency across platforms.
- Tracked data and analyzed campaign performance to inform content adjustments and optimize reach.
Social Media Manager and Content Creator
5 Months- Managed social media platforms for White Glove Community Care and Placement to enhance brand visibility and engagement.
- Created audience-centric content tailored for different channels to increase audience interaction and relevance.
- Created audience-centric content tailored for different channels.
- Increased website traffic and engagement through targeted campaigns.
Communication Design Intern
3 Months- Developed social media campaigns, website banners, infographics, and book covers to enhance brand visibility.
- Edited images to enhance quality and visual appeal.
- Ensured compliance with brand guidelines while consistently meeting project deadlines.
Network Engineer Intern
5 Months- Organized networking cables and monitored inventory supplies to maintain efficient lab operations.
- Assisted senior engineers in troubleshooting issues and building proof-of-concept labs to support project development.
- Developed test scripts for network automation and validated configurations to ensure network reliability.
Education
Bachelor of Fine Arts - Advertising Design
- Achievements: Graduated in 2020
- Coursework: Communication Design, Advertising, UI/UX, Social Media
- GPA: 3.40
Skills
Design & Creative Skills: User Generated Content Creation
Social Media Marketing
Graphic and Web Design
Photography and Editing
Videography and Editing
Advertising and Branding
Conceptualization and Copywriting
UI/UX Design
Design Principles
Branding Passion
Technical Software Skills: Adobe Creative Suite - Illustrator
InDesign
XD
Photoshop
Premiere Pro
After Effects
Bridge
Canva
Figma
Asana
Notion
Later
Hootsuite
Google Suite
Microsoft Office
Keynote
PowerPoint
HTML/CSS
Certifications & Youth Development Skills: Child Sexual Abuse Prevention Certification
NY State Mandated Reporter Training
First Aid & CPR Certified
EpiPen Administration Training
Medication Administration Training
Youth Development & Mentorship (Boys & Girls Club of Metro Queens)
Timeline
Full-Time Teaching Assistant (SYEP)
Boys & Girls Club of Metro Queens
06.2025 - 08.2025Read More
Youth Development Professional
Boys & Girls Club of Metro Queens
02.2024 - 08.2025Read More
Social Media Manager
SWAROVSKI SKIMS collaboration
10.2023 - 11.2023Read More
Social Media Manager and Content Creator
Parallel Learning
11.2022 - 04.2023Read More
Social Media Manager and Content Creator
White Glove Community Care
04.2022 - 09.2022Read More
Communication Design Intern
Brooklyn College
09.2020 - 12.2020Read More
Network Engineer Intern
NY State Department Of Education DIIT
07.2015 - 12.2015Read More
New York City College of Technology
Bachelor of Fine Arts from Advertising Design
Read More