Summary
Overview
Work History
Education
Skills
Timeline
Generic

Alicia Smith

Columbus,Ohio

Summary

Creative and strategic storyteller with a passion for digital experiences, content creation, and youth culture. Experienced in writing, copywriting, and campaign execution across multiple channels and formats. Adept at developing innovative and engaging brand narratives that resonate with Gen Z audiences. Skilled in conceptualizing and executing creative content strategies for sports, fashion, and lifestyle brands.

Overview

9
9
years of professional experience

Work History

Recreational & Park Aide

City of Columbus
08.2023 - Current
  • Engaged with community members, providing support and information on recreational services.
  • Assisted in creating engaging and informative content to promote events and programs.
  • Maintained a structured and organized space, reinforcing policies to ensure public safety.

Content Creator & Digital Storyteller

Freelance
08.2016 - Current
  • Developed and executed creative content strategies for brands, focusing on Gen Z engagement.
  • Wrote compelling copy and scripts for short-form videos, social media, and digital campaigns.
  • Managed content across multiple platforms, including TikTok, Instagram, and YouTube.
  • Researched and analyzed industry trends to inform content direction and storytelling approaches.

Machine Operator

Rouge Fitness (Aloche)
10.2022 - 06.2023
  • Maintained high attention to detail in quality control and production processes.
  • Adapted to fast-paced, demanding tasks requiring strong organizational skills.

Site Coordinator

Roca Accel (Non-Profit)
01.2020 - 06.2020
  • Designed and executed community engagement initiatives to create a safe and inspiring space for youth.
  • Conceptualized and organized events and activities that fostered creativity and personal growth.
  • Developed strong relationships with both parents and children, fostering trust and support.
  • Created compelling storytelling elements to share the organization’s impact and mission.

Youth Mentor & Humanitarian Aid Worker

The World Race
08.2018 - 03.2019
  • Traveled to multiple countries, creating content that documented humanitarian efforts and cultural experiences.
  • Wrote blogs, social media posts, and video scripts to share stories of impact.
  • Built relationships with diverse groups, cultivating trust and understanding within communities.
  • Developed problem-solving strategies to navigate cultural barriers and emergency situations.

UPS Integrity Specialist

Best Lighting
08.2017 - 06.2018
  • Managed multiple responsibilities, prioritizing tasks to meet daily performance goals.
  • Collaborated with team members to troubleshoot challenges and enhance efficiency.

Education

Bachelor of Science - Digital Filmmaking

University of Central Arkansas
Conway, AR
05-2018

Skills

  • Creative storytelling and copywriting
  • Digital content strategy and execution
  • Campaign development across multiple channels
  • Strong understanding of Gen Z behavior and trends
  • Social media and platform-specific content creation
  • Fashion, sports, and sneaker culture expertise
  • Video, editorial, and multimedia content creation
  • Trend analysis and emerging technology awareness
  • Consumer engagement and brand strategy
  • Strong interpersonal and collaborative skills

Timeline

Recreational & Park Aide

City of Columbus
08.2023 - Current

Machine Operator

Rouge Fitness (Aloche)
10.2022 - 06.2023

Site Coordinator

Roca Accel (Non-Profit)
01.2020 - 06.2020

Youth Mentor & Humanitarian Aid Worker

The World Race
08.2018 - 03.2019

UPS Integrity Specialist

Best Lighting
08.2017 - 06.2018

Content Creator & Digital Storyteller

Freelance
08.2016 - Current

Bachelor of Science - Digital Filmmaking

University of Central Arkansas

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Alicia Smith