Alicia Whitman
Denver,CO
Summary
A diligent content creator and connector who loves to ideate and experiment with the latest tools, trends and tactics. Concentrated on community-building and the delivery of meaningful results through social media marketing and strategic communication initiatives.
Overview
7
7
years of professional experience
Work History
Marketing and Communications Specialist
Emergenetics
Denver, CO
07.2023 - Current
- I guide a broad range of external and internal marketing as well as communication initiatives to propel the Emergenetics brand, through storytelling and cross-functional collaboration across global offices. I own the content strategy and execution of all company social channels on LinkedIn, Facebook, YouTube and Instagram, as well as blog and website content.
- Achieved
Marketing Coordinator
Recruitics
Denver, CO
06.2022 - 06.2023
- I managed and optimized programmatic advertising for clients in the healthcare, hospitality, technology and restaurant industries.
- Day-to-day tasks included: creating monthly presentations, weekly reports, tracking and updating programmatic client campaigns, and analyzing data to uncover marketing trends.
Account Associate
Linhart PR
09.2021 - 06.2022
- In this role I worked on strategic communication initiatives for over eight different accounts in the food & beverage, chain restaurant, energy & utilities and medtech industries. I gained experience in pitching, scheduling posts on social media, writing op-eds, personalizing media lists, conducting industry research and influencer marketing.
- Accounts included: Chipotle Mexican Grill, Chocolove, Safe Rx, DaVita, Black Hills Energy
Public Relations Intern
Linhart PR
06.2021 - 09.2021
Marketing and Social Media Intern
Kingmaker Protocol
06.2020 - 11.2020
Marketing and Communications Intern
Downtown Boulder Partnership
08.2019 - 12.2019
Education
Bachelor of Science - Strategic Communication, Public Relations
University Of Colorado Boulder
Boulder, CO05.2021
Skills
- Microsoft Office Suite
- Google Sheets
- Gainsight
- Asana
- Muck Rack
- Wordpress
- Hootsuite Platform Certification
- HubSpot
- Proficient in Spanish
- Constant Contact
- Photoshop
- Citylight
- TweetDeck
- Google Analytics
- Tailwind
- Canva
Additional Information
American Marketing Association Marketing Management Certification, 2024
Hootsuite Platform Certification, 2020
Hobbies
Yoga, Hiking, Music, Travelling and Writing
Timeline
Marketing and Communications Specialist
Emergenetics
07.2023 - Current
Marketing Coordinator
Recruitics
06.2022 - 06.2023
Account Associate
Linhart PR
09.2021 - 06.2022
Public Relations Intern
Linhart PR
06.2021 - 09.2021
Marketing and Social Media Intern
Kingmaker Protocol
06.2020 - 11.2020
Marketing and Communications Intern
Downtown Boulder Partnership
08.2019 - 12.2019
Bachelor of Science - Strategic Communication, Public Relations
University Of Colorado Boulder