Alicia Marcantoni
West Chester,PA
Summary
Results-driven Therapy Awareness Specialist with a strong track record of driving patient identification, provider education, and BLVR program growth for COPD care. Now seeking to advance into a higher-responsibility role where strategic thinking, cross-functional collaboration, and performance-driven execution can further expand access to innovative therapies, and accelerate program growth.
Overview
4
4
years of professional experience
Work History
Therapy Awareness Specialist
Pulmonx
Philadelphia, Pennsylvania
04.2025 - 01.2026
- Launched BLVR program by identifying key pulmonologists, addressing clinical needs, and establishing referral pathways, resulting in increased patient engagement.
- Collaborated with Territory Manager and Territory Account Manager to target COPD providers, educating on Zephyr Valve therapy and enhancing patient identification for treatment.
- Coordinated care for 10+ patients in month one, ensuring complete workups and scan uploads to StratX for treatment consideration, successfully meeting referral quota.
Medical Device Sales Representative
Lochness Medical
Philadelphia, Pennsylvania
11.2024 - 03.2025
- Led business development initiatives, identifying new opportunities and penetrating untapped markets to exceed revenue targets through strategic sales plans.
- Managed and expanded portfolio of medical device accounts, fostering relationships with healthcare professionals to drive sales growth and enhance client satisfaction.
- Provided product education and technical support, conducting in-depth demonstrations and training sessions for decision-makers and procurement teams to optimize device utilization.
Sales and Marketing Manager
9 Prime
West Chester, Pennsylvania
01.2024 - 11.2024
- Implemented cost-effective marketing strategies, including giveaways, contests, and events, to enhance brand engagement.
- Analyzed market trends and customer feedback to inform marketing campaigns.
- Collaborated with sales team to align marketing initiatives with sales goals.
- Designed social media banners, posters, and digital advertisements to increase online visibility and promote campaigns.
Sales and Marketing Associate
Northeast Mast Climbers
Philadelphia, Pennsylvania
01.2023 - 01.2024
- Increased brand awareness and customer engagement through targeted social media campaigns.
- Managed social media accounts, driving engagement and expanding brand visibility.
- Conducted market research to uncover potential clients and analyze industry trends.
- Presented sales updates and KPIs in weekly team meetings.
- Created spreadsheets to track financial attributes and product sales.
Manufacturing Technical Operations Intern
AstraZeneca
Frederick, Maryland
06.2022 - 08.2022
- Advanced implementation of breakthrough technologies to enhance operational efficiency.
- Accelerated lean digital initiatives and supported transition to paperless factory, contributing to reduced environmental footprint.
- Developed applications used for training to implement more efficient onboarding processes, and reduced human error.
Education
MBA - Pharmaceutical And Healthcare Marketing
Saint Joseph's University
Philadelphia, PA05-2025
Bachelor of Science - Health Professions
Temple University
Philadelphia, PA05-2023
Skills
- Proficient in Microsoft: Excel, Word, PowerPoint
- Proficient in Adobe: Illustrator, InDesign, PhotoShop
- Lean Six Sigma Yellow Belt
- HubSpot Social Media Marketing
- Strategic Planning
- Project Management
Timeline
Therapy Awareness Specialist
Pulmonx
04.2025 - 01.2026
Medical Device Sales Representative
Lochness Medical
11.2024 - 03.2025
Sales and Marketing Manager
9 Prime
01.2024 - 11.2024
Sales and Marketing Associate
Northeast Mast Climbers
01.2023 - 01.2024
Manufacturing Technical Operations Intern
AstraZeneca
06.2022 - 08.2022
MBA - Pharmaceutical And Healthcare Marketing
Saint Joseph's University
Bachelor of Science - Health Professions
Temple University