Alina Martin
Eastvale,CA
Summary
High-volume General Manager with a focus on people. Successful at implementing strategic approaches to drive profitability and sales. Recognized for performance excellence in operations and customer care. Successful at motivating, training and developing team members to drive profitability in highly competitive environment. Expert problem-solver and planner with demonstrated business leadership and development skills. Progress-driven planner adept at building and retaining high-performing teams. Leverages effective daily production planning, budgeting and resource management to reach operational objectives.
Overview
9
9
years of professional experience
Work History
High-Volume General Manager
Michael Kors
Ontario, CA
06.2024 - Current
- Oversee a team of 8 managers and an average of 45-60 associates
- Manage a $15 million store driving sales growth and profitability.
- Developed and executed partnerships with bulk buyers to drive large sales transactions
- Inspire, lead, and coach the store management team to create a culture of performance delivery and accountability.
- Recruit top talent, train and develop staff, and build a team of true Jet Set Ambassadors.
- Drive team retention, ensuring actionable talent and succession plans are in place; support, implement, and provide follow-up for all training and onboarding for new managers.
- Take accountability for the regular evaluation of the performance of the management and store team, providing feedback and coaching.
- Proactively manage and resolve all HR issues in collaboration with the HR Department.
- Ensure that image and grooming standards are aligned with brand policy.
- Proactively manage the client database and utilize information to increase sales.
- Maintain a presence on the floor, leading by example.
- Lead and support the team to ensure that all client problems and complaints are resolved.
Retail Market Trainer
Ulta Beauty Inc.
Moreno Valley, CA
01.2022 - 05.2024
- High-performing General Manager who is a subject matter expert (SME) in all things People, Performance and Process.
- Retail Market Trainer for highest volume district in CA region
- Supports DM in identifying performance gaps within a 14 store-wide district over 90 million in volume
- Assists the district in the development, onboarding and continued training for newly hired store leaders and General Managers
- Partners with CA Regional Talent Development Manager on Quarterly calls to ensure orientation and onboarding is consistent across all stores in the district, ensure a positive new hire experience, identify performance gaps and increase retention
- RMT supports and ensures company compliance throughout market and associate engagement
- RMT leads through influence to support implementation of learning plans and schedules, course content, and training aides to
support field team members - Regional TDM ensures RMT's assess training effectiveness, works closely with the field training team and provide feedback to modify programs to improve results and maintain consistency
General Manager
Ulta Beauty Inc.
Moreno Valley, CA
11.2020 - 05.2024
- Championing and modeling the Ulta Beauty mission, vision and values
- Exceeding sales, profitability and operational goals YOY
- High volume store ($9-$10 million) increasing by 2 million YOY for the past 2 years.
- Top 3 in district for Ulta Beauty loyalty, credit card and guest service programs
- Forecasting/adjusting payroll and scheduling associates to maximize productivity and workload
- Enhancing the Ulta Beauty brand through “wow” guest experiences, associate engagement, building a high-performance environment that inspires and encourages true teamwork
- Reviewing/interpreting financial and operational reporting, including store visit and audit results
- Identifying underperforming metrics and generating strategic solutions that leverage existing tools, programs and resources
- Attracting, hiring and retaining a diverse team of top talent
- Training, coaching and developing direct reports
- Modeling a culture of open, honest communication by sharing relevant enterprise strategies and corporate messaging
- Ensuring adherence to all Ulta Beauty policies, procedures and standards, including merchandising and visual updates
- Protecting company assets and minimizing loss according to store standards and operating procedures, including workplace safety, inventory control and loss prevention
- Supporting continuous improvement by implementing company programs and influencing adoption
Co-Sales Manager
Ulta Beauty Inc.
Eastvale, CA
03.2019 - 11.2020
- Partnering with the store General Manager (GM) to support the overall business, including salon/services, and deliver loyalty program growth through new member sign-ups, guest data integrity, and credit card growth.
- Meeting/exceeding sales, profitability and operational goals
- Forecasting/adjusting payroll and scheduling associates to maximize productivity and workload
- Enhancing the Ulta Beauty brand through “wow” guest experiences, promoting the Ulta Beauty loyalty and guest service programs
- Reviewing/interpreting financial and operational reporting, including store visit and audit results
- Identifying underperforming metrics and generating strategic solutions that leverage existing tools, programs and resources
- Attracting, hiring and retaining a diverse team of top talent
- Training, coaching and developing direct reports
- Enhancing associate engagement by building a high-performance environment that inspires and encourages
- Protecting company assets and minimizing loss according to store standards and operating procedures, including workplace safety, inventory control and loss prevention
Prestige Sales Manager
Ulta Beauty Inc.
Eastvale, CA
03.2017 - 03.2019
- The Prestige Sales Manager (PSM) is responsible for leading through Ulta Beauty s mission, vision, and values in order to develop a high-performing team that consistently delivers top-line sales growth within the prestige category (high-end beauty including color cosmetics, skincare, and fragrance).
- Lead a team of Prestige Beauty Advisors and Boutique Leads and is accountable for all aspects of the prestige business, including sales, service, and operational process.
- Meet or exceed goals related to prestige category sales, service, and operational excellence.
- Plan and execute in-store events that deliver an unrivaled guest experience while delivering on sales and payroll goals.
- Build a team that embodies the Ulta Beauty brand by delivering exceptional service and driving guest loyalty.
- Train, coach, and develop associates using company programs, tools, and resources.
- Establish professional peer and brand partner relationships that foster a shared interest in collaboratively delivering on sales and service goals.
Operations Lead
Sephora Inside JCPenney
Chino , CA
07.2016 - 03.2017
- Lead and perform all operational programs and tasks on an ongoing, scheduled basis
- Lead visual merchandising, maintain monthly floor sets and weekly merchandise updates
- Manage all merchandise processes, including return to vendor and markdowns, ensuring all deadlines are met.
- Lead operational processes improving operational efficiency and decreasing shrinkage
- Engage clients and team members to ensure sales, profit, and client service objectives are met
- Lead a learning environment by being curious to learn more about beauty and sharing product knowledge with team members and clients
- Manage customer feedback and problem solving by making smart decisions that drive sales, profit or customer service
Education
Bachelor of Arts - Business
Arizona State University
Tempe, AZ12.2016
Skills
- Staff Development
- Hiring and Onboarding
- Employee Motivation
- Winning Culture
- Cross-Functional Team Management
- Driving Results
- Planning & Prioritizing
- Communication
- Public Speaking
Stretch Assignments
Retail Market Trainer:
- RMT for highest volume district in the region.
- High-performing General Manager who is a subject matter expert in all things People, Performance and Process. Assists the district in the development, onboarding and continued training for newly hired store leaders and General Managers.
Interim District Event Lead:
- Supports district and store teams in the planning and execution of corporate brand partner events throughout the year.
Timeline
High-Volume General Manager
Michael Kors
06.2024 - Current
Retail Market Trainer
Ulta Beauty Inc.
01.2022 - 05.2024
General Manager
Ulta Beauty Inc.
11.2020 - 05.2024
Co-Sales Manager
Ulta Beauty Inc.
03.2019 - 11.2020
Prestige Sales Manager
Ulta Beauty Inc.
03.2017 - 03.2019
Operations Lead
Sephora Inside JCPenney
07.2016 - 03.2017
Bachelor of Arts - Business
Arizona State University
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