ALISHA BELL
New Braunfels
Summary
Accomplished Hotel General Manager with a proven record of leading four full hotel openings, including multiple Hilton-branded properties, from pre-construction through grand opening and stabilized operations. Expert in Hilton brand compliance, operational strategy, P&L oversight, and multi-property task-force leadership. Adept at partnering with ownership groups, Hilton corporate teams, and cross-functional stakeholders to deliver high-performance operations, elevate guest satisfaction, and strengthen long-term profitability. Known for building strong teams, optimizing workflows, and driving results aligned with Hilton's service culture and brand vision.
Overview
15
15
years of professional experience
Work History
General Manager
Four Pillars Lodging
San Marcos, TX
11.2024 - Current
- Lead full-scale hotel operations with a focus on Hilton-aligned service culture and operational excellence.
- Manage P&L, budgeting, forecasting, and financial reporting to support profitability and long-term growth.
- Recruit, train, and develop staff; establish performance expectations and accountability systems.
- Implement SOPs that streamline workflows, reduce costs, and improve operational efficiency.
- Oversee vendor relations, contract negotiations, and inventory management.
- Analyze operational trends to guide strategic decision-making and improve property performance.
- Ensure compliance with Hilton brand standards, safety protocols, and regulatory requirements.
General Manager
Tru by Hilton
Baton Rouge, LA
06.2022 - 11.2024
- Directed daily operations for a high-volume Hilton property, improving financial performance and guest satisfaction.
- Developed and executed revenue strategies that increased profitability and controlled operating expenses.
- Conducted performance reviews, managed scheduling, and oversaw training aligned with Hilton brand expectations.
- Implemented policies and procedures that strengthened operational consistency and service delivery.
- Optimized labor planning based on occupancy forecasts and business needs.
- Earned Hilton GM Certifications for leadership excellence.
- Managed profit goals against budget and prior year, keeping controllable costs within budget.
- Used customer feedback for improving operations and building brand loyalty.
Revenue Analyst
RevDynamic Services
Remote
01.2023 - 07.2023
- Developed financial projections and forecasts to support investment decisions and portfolio strategy.
- Produced detailed reports on portfolio performance, risk assessments, and revenue trends.
- Created financial strategies to optimize performance and reduce risk exposure.
- Supported analytics for Choice, Best Western, and IHG brands.
- Calculated and reconciled monthly screening revenue per corporate standards.
Task Force Dual General Manager / Sales Manager
Hospitality Services Group
Baton Rouge, LA
05.2017 - 02.2022
- Manage multiple properties with combined budgets exceeding $30M, ensuring operational excellence across diverse markets.
- Lead property takeovers, transitions, and task-force assignments, stabilizing operations and improving performance during critical periods.
- Supervise and train up to 50 employees, maintaining high performance, compliance, and service quality.
- Support recruiting, onboarding, and professional development to build strong, capable teams.
- Adapt to complex labor environments, including unionized properties in NY Times Square, Manhattan, and San Diego.
- Manage and support operations using FOSSE(Courtyard, Residence Inn), Lightspeed(Aloft and Westin), OnQ and PEP(Doubletree) systems.
- Work flexible schedules, including weekends and holidays, to meet operational demands and property needs.
Assistant General Manager of Operations
The Sam Houston Hotel-Curio
Houston TX
08.2014 - 06.2017
- Streamlined daily operations to enhance guest satisfaction and service efficiency.
- Supervised staff training programs, improving employee performance and retention rates.
- Developed and implemented operational policies, increasing compliance with industry standards.
- Coordinated cross-departmental collaboration to ensure seamless guest experiences.
- Coordinated with General Manager in different operational issues and promotional activities.
- Assisted in recruiting, hiring and training of team members.
Assistant General Manager
Fairfield Inn Marriott
Houston, TX
01.2012 - 03.2014
- Oversaw daily hotel operations, ensuring exceptional guest experiences and operational efficiency.
- Developed and implemented training programs for staff to enhance service quality and team performance.
- Managed budgeting processes, optimizing resource allocation to improve profitability and cost-effectiveness.
- Collaborated with department heads to refine workflows, driving increased productivity across all hotel functions.
- Analyzed guest feedback to identify areas for improvement, leading initiatives that enhanced satisfaction scores.
- Fostered a culture of teamwork and accountability among staff, promoting a positive work environment.
- Increased customer satisfaction by addressing and resolving concerns in a timely manner.
Education
Master of Science - Global Hospitality Leadership Candidate
University of Houston-Hilton School of Hospitality
12-2028
Skills
- Hilton Brand Standards & Compliance
- Hotel Openings & Pre-Opening Operations
- Multi-Property Task Force Leadership
- P&L Management & Financial Reporting
- Revenue Optimization & Cost Control
- Operational Excellence & SOP Development
- Team Leadership, Coaching & Development
- Guest Satisfaction & Service Culture
- Labor Planning & Workforce Management
- Vendor & Contract Negotiation
- Cross-Functional Collaboration
- Strategic Planning & Execution
Timeline
General Manager
Four Pillars Lodging
11.2024 - Current
Revenue Analyst
RevDynamic Services
01.2023 - 07.2023
General Manager
Tru by Hilton
06.2022 - 11.2024
Task Force Dual General Manager / Sales Manager
Hospitality Services Group
05.2017 - 02.2022
Assistant General Manager of Operations
The Sam Houston Hotel-Curio
08.2014 - 06.2017
Assistant General Manager
Fairfield Inn Marriott
01.2012 - 03.2014
Master of Science - Global Hospitality Leadership Candidate
University of Houston-Hilton School of Hospitality