Alisha Broadnax
Monroe,GA
Summary
Results-oriented Senior Vice President with extensive experience in enhancing client engagement and building strategic partnerships. Known for implementing innovative marketing strategies that significantly boost business revenue growth and streamline operational processes.
Built a large Georgia Public Fund deposit portfolio over 17 years, peaking at $1.4 Billion. Loyal client references GA OST.
Current Deposit portfolio balance is $650 Million with a weighted COF of 3.20%. Deposits are collateralized with the GA OST SDP Program.
Consult on rates for the US domestic footprint for public fund deposits.
Served as Georgia Area Manager overseeing all banking business units, retail, and commercial.
Negotiated US domestic IOLTA rate contracts.
I started as a bank teller in 1998 and have had the privilege to serve in almost every bank department unit offered. I have mastered operations and business development. I have built and lead a team best with organizational support.
Overview
28
28
years of professional experience
Work History
Senior Vice President
East West Bank
03.2014 - Current
- Directed execution of financial services strategy to align with organizational objectives.
- Established and nurtured partnerships with key stakeholders to enhance business growth opportunities.
- Facilitated collaboration among executive leadership team members to develop and implement strategic plans, ensuring company sustainability.
- Developed and executed new strategies to enhance operational efficiency and drive company performance.
- Delivered detailed insights on business performance forecasts and strategies to inform and align investors and shareholders.
- Developed and executed strategic initiatives to enhance company growth and expand market share.
- Crafted and articulated detailed business plans and forecasts, ensuring alignment with organizational goals for board of directors.
Regional Relationship Manager
Flagstar Bank
03.1998 - 07.2013
Retail Banking 1998-2009 Teller- RM (Troy, MI)
Atlanta Falcons RM and Liaison 2009-2013 (Atlanta, GA)
Georgia Public Funds Deposit RM 2009-2013
Education
Banking And Finance -
Institutional Banking Programs
Skills
- Marketing expertise
- Executive leadership
- Relationship and team building
- Client engagement
- Revenue growth
- Mission and vision
- Effective communicator and public speaker
- Profit and loss management
- Community servant
- Company ambassador
Accomplishments
Nationally recognized and awarded Deposit Relationship Manager with the largest independent self-sourced deposit balance portfolio.
I am kind. Passionate and driven to serve the Georgia public sector, serve our communities, and be an ambassador for the company I serve.
Timeline
Senior Vice President
East West Bank
03.2014 - Current
Regional Relationship Manager
Flagstar Bank
03.1998 - 07.2013
Banking And Finance -
Institutional Banking Programs