Alisha Holmberg
McKinney
Summary
Results-driven assistant director with 11 years of experience in destination management and marketing. Expertise in managing partnerships with local stakeholders and overseeing budget administration. Proven success in implementing tourism initiatives that enhance economic growth. Strong organizational, multitasking, and problem-solving skills contribute to high-performance outcomes.
Overview
19
19
years of professional experience
Work History
Assistant Director
Visit McKinney
McKinney
09.2023 - Current
- Oversaw administrative CVB staff and volunteers, providing planning and direction; developed operating policies, procedures, budgets, facility activity reports, revenue forecasts, and anticipated expenditures; facilitated personnel recruitment, selection, training, and retention.
- Directed departmental sponsorships for sports events, meetings & conventions, and community tourism partners, fostering collaborative partnerships to enhance community engagement.
- Developed strategic tourism initiatives to enhance community engagement and visitor experience.
- Coordinated departmental reporting on tourism industry performance through visitor intelligence programs, ensuring data-driven insights for strategic decision-making.
- Managed the Visit McKinney Experience Center store operations, overseeing inventory management and generating financial reports.
Meeting & Event Services Manager
Visit McKinney
McKinney
11.2022 - 09.2023
- Secured wedding business for McKinney by proactively contacting and responding to potential clients, negotiating favorable contract terms.
- Managed client relationships for ongoing group contracts, including annual sporting events and tournaments, ensuring consistent satisfaction and engagement.
- Oversaw Visit McKinney's visibility at events and tradeshows, representing organization at industry meetings to enhance brand presence.
Tourism Coordinator/Manager
Town of Addison
Addison
10.2014 - 11.2022
- Organized and conducted site visits and FAM tours to showcase Addison’s hotels, restaurants, and attractions, enhancing visitor engagement.
- Promoted the Town as a prime destination for leisure and business travel, including large group bookings and corporate conferences.
- Create and manage the Tourism Department budget and ensure its effective use.
- Oversee the Hotel Support Program, which incentivizes large conference groups who book in Addison.
- Cultivated and maintained collaborative relationships with key local stakeholders to strengthen community partnerships and support tourism initiatives.
- Created and managed hotel packages for Addison’s nationally recognized special events while overseeing Information and Guest Services booths to improve attendee experience.
Assistant
Town of Addison
Addison
03.2013 - 10.2014
- Redesigned the Business Registration process to enhance efficiency for all businesses in Addison.
- Maintained registration database and compiled annual report to provide insights on business registrations.
- Analyzed data for new and existing businesses.
- Supported thelaunch of Addison TreeHouse incubator and co-working space to foster local entrepreneurship.
- Created and edited agenda items for town council meetings.
Flight Attendant
United Airlines
Chicago
01.2007 - 12.2013
- Engaged with public and company personnel daily, prioritizing exceptional customer service.
- Ensured that aircraft cabin activities were in compliance with FAA and company regulations.
- Led crew members in delivering high-quality service on various projects.
Education
Bachelor of Arts - Communications
William Paterson University
Wayne, NJ01-2005
Skills
- Project management
- Strategic planning
- Budget management
- Business development
- Stakeholder engagement
- Team leadership
- Staff management
- Customer relationship management
- Customer interaction
- Presentation skills
- Time management
- Microsoft Office proficiency
Achievements
- Texas Destination Marketer (TDM) certification from Texas Association of Convention & Visitor Bureaus (now Destinations Texas) 2018
- High Preforming Organization (HPO) Course Graduate 2023
- Texas Travel Alliance Travel & Tourism College (CTE) Graduate 2024
- McKinney Emerging Leaders Program Graduate 2024
- Metrocrest Chamber of Commerce Leadership Metrocrest Class XXVI Graduate 2016
- Metrocrest Chamber of Commerce Women’s Business Forum committee member
Timeline
Assistant Director
Visit McKinney
09.2023 - Current
Meeting & Event Services Manager
Visit McKinney
11.2022 - 09.2023
Tourism Coordinator/Manager
Town of Addison
10.2014 - 11.2022
Assistant
Town of Addison
03.2013 - 10.2014
Flight Attendant
United Airlines
01.2007 - 12.2013
Bachelor of Arts - Communications
William Paterson University