Alison Armentrout
Gaithersburg,MD
Summary
Executive with 15 years of digital content management and strategic planning expertise. Adept at implementing improvements to optimize efficiency in business operations. Highly skilled in process optimization.
Overview
15
15
years of professional experience
Work History
VICE PRESIDENT, PROJECT MANAGER
Edelman
01.2014 - 12.2019
- Successfully stood up Project Management and Production arm of Edelman’s Digital Creative Studio
- Provide leadership and guidance to digital content developers and producers
- Oversee management and execution of short- and long-term creative projects, including production cadence, budget management, quality control and resourcing
- Plan and track revenue goals, billing projections and targets
- Collaborate across the Edelman global network to ensure implementation of best practices for digital content development and integrated production
- Develop and train future leaders of company through Edelman Mentor Program.
SENIOR ACCOUNT SUPERVISOR
01.2013 - 01.2014
- Strategic, operational and day-to-day lead on Digital Issue Management team, counseling clients on brand/issue management
- Responsible for influencer engagement campaigns, online opposition/ally analysis, social network programs, search engine marketing, SEO and website strategy for clients
- Managed $1 million annual budget for digital government client aimed at raising awareness of the agency’s mission by ensuring clear, consistent, and fully aligned messaging through the creation of online materials
- Supported new business development, including the development of strategic client programs, participation in new business meetings with potential clients and crafting new business proposals, marketing collateral and PowerPoint presentations
- Project manager, supervising a team of 20 staff, overseeing technical staff, project milestones, deliverables and deadlines.
- Increased client satisfaction by proactively addressing account concerns and providing exceptional customer service.
ACCOUNT SUPERVISOR
01.2010 - 01.2013
- Responsible for researching, planning and executing comprehensive digital public relations campaigns to engage key audiences, allies and customers
- Serve as the day-to-day contact for clients, frequently providing guidance on digital communications issues, generating online media outreach strategies, developing and maintaining social media communities, and driving website traffic
- Created process, staffing and workflow documents, operational plans, campaign materials and helped develop the promotional plan and its execution
- Worked closely alongside traditional public relations account teams to apply traditional practices like messaging workshops and stakeholder mapping for clients across digital platforms.
SENIOR ACCOUNT EXECUTIVE
01.2009 - 01.2010
- Developed expertise in online campaigns, event management, online monitoring, blogger relations and grassroots advocacy
- Initiated and executed a “Best Practices” audit of online communications to identify corporate uses of successful new media
- Managed work stream for a global client, adhering to and developing in global brand standards and policies.
BUSINESS DEVELOPMENT MANAGER
01.2006 - 01.2009
- Developed and streamlined the business acquisition and project management processes for the digital team
- Created digital strategies and online communications tactics to meet prospective client goals
- Spearheaded the integration of digital communications strategies with traditional communications platforms in the campaign development process
- Authored proposals that generated roughly $12 million in revenue.
GROUP SALES MANAGER
The Ritz-Carlton, Pentagon City
01.2005 - 01.2006
- Prospected, negotiated and maintained client contracts and relationships
- Solicited and contracted corporations in Virginia and the South East United States Markets
- Responsible for a $2 million annual sales goal and regularly exceeded quarter goals by 30%.
Education
Master of Arts - Communications
Bachelor of Arts - Police Science
Skills
- End-to-End Creative Project Management
- Departmental Resourcing
- Asset & Collateral Development
- Inter-team & Inter-office Collaboration
- Digital Communications
- Team Leadership
- Budget Management
- Performance metrics analysis
- Policy and procedure development
Timeline
VICE PRESIDENT, PROJECT MANAGER - Edelman
01.2014 - 12.2019
SENIOR ACCOUNT SUPERVISOR -
01.2013 - 01.2014
ACCOUNT SUPERVISOR -
01.2010 - 01.2013
SENIOR ACCOUNT EXECUTIVE -
01.2009 - 01.2010
BUSINESS DEVELOPMENT MANAGER -
01.2006 - 01.2009
GROUP SALES MANAGER - The Ritz-Carlton, Pentagon City
01.2005 - 01.2006
University of Sydney - Master of Arts, Communications
University of Delaware - Bachelor of Arts, Police Science