Alison King
Minneapolis,United States
Summary
Strategically-minded marketing and social media professional with over five years of experience executing multi-channel campaigns that enhance brand presence, drive engagement, and support business objectives. Skilled in coordinating cross-functional marketing initiatives, managing digital content, supporting localized campaigns, and leveraging analytics to inform strategy and improve performance. Experienced in crisis communications, content development, stakeholder collaboration, and project management within fast-paced environments. Adept at balancing creative execution with operational needs while maintaining strong attention to detail and brand consistency.
Overview
6
6
years of professional experience
Work History
Social Media Manager
UnitedHealthcare
Minnetonka, MN
07.2025 - 04.2026
- Developed and executed comprehensive social media strategies to enhance brand awareness.
- Analyzed campaign performance metrics to optimize content and engagement rates.
- Collaborated with cross-functional teams to align social media efforts with marketing initiatives.
- Collaborated with external agencies, providing guidance on best practices and brand voice.
- Managed social media platforms using Sprinklr and Opal for scheduling and analytics tracking.
- Conducted competitor analysis to inform strategic adjustments in social media campaigns.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
Senior Social Media Specialist
Optum
Minnetonka, MN
10.2021 - Current
- Developed a robust social media strategy across 7 markets, enhancing brand engagement
- Leveraged data analytics to optimize campaign performance, supporting strategic decision-making
- Fostered cross-functional collaborations for integrated campaigns, ensuring message consistency
- Conducted market research and competitive analysis, providing actionable insights for improvement
- Crafted creative content strategies in line with the editorial calendar, adapting to market-specific needs
Social Media Coordinator
Skol Marketing
Hopkins, MN
11.2020 - 10.2021
- Led the development and execution of data-driven social media strategies across 15 channels
- Streamlined content workflow by integrating Canva and WordPress, enhancing brand consistency
- Boosted website performance through strategic SEO practices, improving search rankings
Advertising & Social Media Coordinator
City Pages (CP DIGITAL)
Minneapolis, MN
02.2020 - 11.2020
- Orchestrated brand-centric social media strategies
- Enhanced brand perception through targeted campaigns
- Utilized demographic data for audience precision
- Optimized campaign performance for effective delivery
Education
Bachelor of Arts - Communication Studies
University of Minnesota-Twin Cities
Skills
- Community Management
- Performance Optimization
- Audience Analysis
- Content Strategy
- Social media strategy
- Sprinklr
- Hootsuite
- Adobe Analytics
- Google Analytics
- Graphic design (canva)
- Opal
Timeline
Social Media Manager
UnitedHealthcare
07.2025 - 04.2026
Senior Social Media Specialist
Optum
10.2021 - Current
Social Media Coordinator
Skol Marketing
11.2020 - 10.2021
Advertising & Social Media Coordinator
City Pages (CP DIGITAL)
02.2020 - 11.2020
Bachelor of Arts - Communication Studies
University of Minnesota-Twin Cities