Alison Ladd
Mandeville,LA
Summary
Resilient Account Manager successful at handling high account volumes and tough customers. History of working hard to achieve and exceed expectations. Expert team leader.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Senior Account Manager & Producer
Velocity Agency
10.2017 - Current
- Streamlined account management processes, improving overall efficiency and productivity.
- Evaluated client needs and developed tailored solutions to increase positive customer ratings.
- Kept detailed records of daily activities through online customer database.
- Contributed to team objectives in fast-paced environment.
- Liaised with marketing and sales teams to develop targeted campaigns.
- Served customers with knowledgeable, friendly support on everything from their website construction to video projects.
- Created production budgets and schedules. Secured crew, locations and any type of permits needed.
Marketing Director
Planet Beach & HOTWORX
10.2015 - 10.2017
- Optimized digital marketing efforts for increased online presence and customer engagement.
- Worked closely with international franchisees
- Coordinated with design and media teams to develop high-quality creative assets.
- Improved website visibility through development and implementation of SEO strategies.
- Produced HOTWORX videos and all Planet Beach photography assets.
- Built strong relationships with industry professionals and influencers.
Freelance Producer
Buckholtz Productions & Fire On The Bayou
01.1998 - 12.2014
- Oversaw post-production processes, including video editing and sound mixing, to ensure a polished final product.
- Liaised with directors, actors and other creative staff to successfully complete projects.
Education
Ursuline Academy
New Orleans, LAArt History
SLU
Hammond, LAArt History
UNO
New OrleansSkills
- Product Development
- Systems and software expertise
- Brand Management
- National accounts
- Qualifying Leads
- Sales Meetings and Orientations
- Client Relationship Building
- Customer Relations
- New account creation
- Collaborating with designers
- Marketing Material Review
- Database Management
- Client meetings
- Account Servicing
- Order Management
- Digital Marketing
- Revenue Growth
- Strategic Account Planning
- Customer Relationship Management (CRM)
- Business Development
- Client rapport
- Account servicing skills
- Customer Relationships
- Event Planning
- Contract Negotiation
- Documentation And Reporting
- Teamwork and Collaboration
- Schedule Management
- Goals and performance
Certification
Second Wind Certified Account Manager
Additional Information
Some of the many clients and agencies that have been serviced over my many years in marketing and production:
Auto
Lamarque Ford, Lamarque Lincoln & Mercedes-Benz of Mobile, Lamarque Crescent City Ford
Food & Beverage
Slap Ya Mama, Luzianne Tea, Blue Runner Beans, Melinda's Hot Sauce, Picadilly Cafeteria
Political & Government Agencies
St. Tammany Parish Assessor's Office, Gila River Community, Housing Authority of New Orleans, Committee to elect Ray Nagin, Committee to elect Vinny Lobello, Committee to elect Collin Sims
Hospitality & Tourism
Bok Homa Casino, Pearl River Casino Resort, Golden Moon Casino & Resort, Dancing Rabbit Golf Course & Resort, Geyser Falls Water Park, Louisiana State Tourism
Legal & Insurance
Aparicio Walker & Seeling, Baggett McCall, Tammy Karas Griggs
Documentaries
No Kinda Life, The Water Indians, History of the Blues,
Timeline
Senior Account Manager & Producer
Velocity Agency
10.2017 - Current
Marketing Director
Planet Beach & HOTWORX
10.2015 - 10.2017
Freelance Producer
Buckholtz Productions & Fire On The Bayou
01.1998 - 12.2014
Ursuline Academy
Art History
SLU
Art History
UNO
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