Alison Lizzi
Pittsburgh,PA
Summary
An accomplished sales professional with a proven track record of developing and executing strategic initiatives that drive market growth and increase profitability. An effective communicator endowed with innate leadership qualities and dynamic energy. A results-oriented manager skilled in assembling teams and elevating staff performance to unprecedented levels.
Overview
17
17
years of professional experience
Work History
Residential Market Sales Representative
Cambria
Pittsburgh, PA
03.2023 - 05.2024
- Achieved a significant increase of 22% in the first quarter of 2024, despite the economic downturn and while rehabilitating territory.
- Developed and maintained mutually beneficial working business relationships with fabricators, installers, kitchen and bath dealers, interior designers, builders, remodelers, and architects.
- Strengthened partnerships with local B to B partners by delivering educational product knowledge presentations, effectively conveying the value, quality, and history of products.
- Attended industry events in order to build new and existing relationship - BAMP, ASID, PBEX, NKBA, Pittsburgh Metropolitan Area Hispanic Chamber or Commerce and several other local chambers.
HOME Brand Manager
Pittsburgh Magazine
Pittsburgh, PA
07.2021 - 03.2023
- Achieved a 68% increase in print and digital revenue within one year by implementing successful print and digital advertising opportunities.
- Planned, developed and led strategic negotiations for major HOME industry partnerships, resulting in enhanced advertiser ROI.
- Established new B2B and C-Suite clientele while simultaneously servicing existing clients.
- Attended industry events in order to build new and existing relationship - BAMP, ASID, PBEX, NKBA, Pittsburgh Metropolitan Area Hispanic Chamber or Commerce and several other local chambers.
Account Manager
Derse
Warrendale, PA
06.2019 - 03.2020
- Managed over $2.3 million worth of business related to the pharmaceutical industry.
- Monitored production process to ensure that all project objectives are accomplished and are on time. This included, but not limited to, design, estimating, project management, transportation, and installation & dismantle to ensure timelines and deliverables were achieved.
- Participated in client convention planning meetings and interface with a variety of client departments including Marketing & Events, Regulatory, Legal, Purchasing, Logistics and Sales. · Examined expenses and billable hours to effectively manage project budgets and exceed forecasted show profit.
Account Executive
The Trade Group
Pittsburgh, PA
06.2018 - 06.2019
- Negotiated contracts and conducted sales presentations to secure new business tailored to the trade show and event industry.
- Led account team (creative design, external suppliers, production/estimator) to strategically manage existing client exhibition programs to ensure client retention and portfolio growth.
- Maintained accurate records of all sales and prospecting activities including sales calls, presentations, closed sales and follow-up activities with the Salesforce.com (CRM) system.
Account Manager
. Global Experience Specialists, Inc. (GES)
Pittsburgh , PA
01.2015 - 05.2018
- Managed $4.5 million annually on client’s convention programs, trade show visibility and associated projects. Clients included Pfizer, Leidos, L’Oréal, SAIC, Chiquita/Fresh Express, Steak n Shake, Conair, Cuisinart, Waring, GM, GE, Federal Realty, Soilmec USA, Valve and several others.
- Generated all client proposals and change orders detailing scope of services provided.
- Managed all production, show services and logistics pertaining to client projects. This included, but not limited to, design, estimating, project management, transportation, and installation & dismantle to ensure timelines and deliverables were achieved.
- Participated in client convention planning meetings and interface with a variety of client departments including Marketing & Events, Regulatory, Legal, Purchasing, Logistics and Sales
Business Development Manager
Air & Waste Management Association
Pittsburgh, PA
01.2007 - 03.2014
- Generated over $1.6 million in annual revenue through sales and marketing initiatives with a 12% increase each year.
- Developed and initiated strategic sales and marketing plans that contributed to the growth and development of the Association.
- Focused on building long term relationships with over thousands of environmental and engineering firms, laboratories, academia, government agencies, nonprofit organizations, etc.
- Negotiated all sponsorship, exhibition, and advertising contracts and partnerships/trades in order to increase revenue, conference registration, membership, and build general awareness of the Association.
- Created and designed all sales and marketing materials such as sponsorship brochures, media kits, exhibitor prospectuses, flyers, one-pagers, direct mailers, email blasts,etc
Education
Bachelor of Arts - Communication And Rhetoric
West Virginia University
Morgantown, WV05.2000
Skills
- Competitive with a hunter mentality - I always want to win
- Skilled in Microsoft Office, Salesforce, Adobe Illustrator, Photoshop, and Magazine Manager
- Possess excellent communication, writing and presentation skills - Detail-oriented and highly organized with ability to meet deadlines
- Results-oriented with a consistent track record of high sales achievement and profit-oriented performances
Timeline
Residential Market Sales Representative
Cambria
03.2023 - 05.2024
HOME Brand Manager
Pittsburgh Magazine
07.2021 - 03.2023
Account Manager
Derse
06.2019 - 03.2020
Account Executive
The Trade Group
06.2018 - 06.2019
Account Manager
. Global Experience Specialists, Inc. (GES)
01.2015 - 05.2018
Business Development Manager
Air & Waste Management Association
01.2007 - 03.2014
Bachelor of Arts - Communication And Rhetoric
West Virginia University
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