ALISON POWERS
NEDERLAND,CO
Summary
Persistent leader eager to lead and grow the Colorado High School Cycling League. Skilled in leadership, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic.
Overview
16
16
years of professional experience
Work History
Search Marketing Strategist
Workstand
12.2024 - Current
- Company Overview: Software-as-a-Service (SaaS) company that provides a proprietary e-commerce platform, point of sale, and digital marketing services for over 1,000 independent bicycle dealers in the United States and Canada
- Research, build and maintain SEM and ecommerce digital marketing solutions that deliver value to clients and generate revenue
- Directly manage 30 Pay-per-click (PPC) accounts, including building campaigns, monitoring bidding, continuous optimization, and delivering acceptable ROAS to clients.
- Use Google Analytics and Google Ads platforms and to monitor, analyze and optimize website activity, and traffic trends.
Client Success Specialist II
Workstand
01.2021 - 11.2024
- Company Overview: Software-as-a-Service (SaaS) company that provides a proprietary e-commerce platform, point of sale, and digital marketing services for over 1,000 independent bicycle dealers in the United States and Canada
- Senior team member addressing the technical and customer service needs of key accounts
- Collaborating with internal software development team to implement platform enhancement requests and bug fixes based on client feedback using JIRA platform; managing and conducting software testing for new product launches
- Strategizing with in-house marketing agency to advance client initiatives and grow online sales
- Leading employee education sessions across all departments in both one-on-one and group formats
- Fostering and maintaining meaningful relationships with clients and industry partners to drive product adoption, build long-term loyalty and maximize retention
- Participate in outreach campaigns to encourage clients to adopt new software enhancements and marketing best practices
Owner
ALP Cycles Coaching & Race Team
01.2009 - 01.2022
- Company Overview: A successful cycling coaching company and women's race team
- Grew the business from 1 coach and 10 athletes to 4 coaches, over 50 athletes and added a women's race team that grew to 26 riders.
- Manage all aspects of the business including: staff, billing, payroll, forecasting and budgeting, website maintenance, social media and email marketing, athlete progress tracking and performance, and data analysis
- Plan, execute, and coach annual team training camps, races, cycling skills clinics, and other related events
- Develop and foster long-term relationships and trust with employees, team riders, client athletes, team sponsors, and the community
- Strategize and communicate with client athletes to identify goals, strengths, and weaknesses, develop and maintain individualized training and whole life plans for success
Ski School Supervisor & Nordic Center Manager
Eldora Mountain Resort
01.2020 - 01.2021
- Work with and assist the Nordic Center Director on all aspects of managing and running the Nordic Center, such as hiring, inventory, staff schedule, point of sale integration, and trail maintenance
- Manage and organize 10 ski instructors, the Women's Program, and all group and private ski lessons
- Coordinate instructor schedules, supervise and provide feedback on instructor teaching and training
Education
Cycling Coaching (2020 - Present)
A. Graham & Louise S. Powers Family Foundation
Skills
- Leadership
- Communication
- Client Success
- Self motivated
- MS Office
- Quickbooks
- Google for Office
- Coaching
- Bikes, coaching bikes, getting more kids on bikes
Timeline
Search Marketing Strategist
Workstand
12.2024 - Current
Client Success Specialist II
Workstand
01.2021 - 11.2024
Ski School Supervisor & Nordic Center Manager
Eldora Mountain Resort
01.2020 - 01.2021
Owner
ALP Cycles Coaching & Race Team
01.2009 - 01.2022
Cycling Coaching (2020 - Present)
A. Graham & Louise S. Powers Family Foundation
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