Alissa Dunn
Scottsdale,AZ
Summary
Community-focused outside sales professional with 15 years of experience driving salon business growth and territory expansion across Phoenix and Scottsdale. Proven ability to build engaged stylist communities through education, in-salon events, and relationship-driven selling. Consistently exceeds revenue goals by connecting salon professionals with education, product knowledge, and business solutions that increase loyalty and long-term growth.
Experienced with client acquisition, relationship management, and consultative selling. Utilizes negotiation skills to close deals and build lasting client partnerships. Track record of adapting sales strategies to meet dynamic market demands and achieve business objectives.
Overview
22
22
years of professional experience
Work History
Outside Sales Consultant
Beauty Solutions LLC
Scottsdale, AZ
04.2024 - Current
- Acquired 5+ new salon accounts monthly through strategic outreach and relationship-driven selling
- Expanded salon community engagement across Phoenix & Scottsdale through curated education and in-person events
- Scaled education programming from monthly to weekly, significantly increasing stylist attendance and participation
- Delivered in-salon education, demos, and hands-on training to drive product adoption and stylist confidence
- Built long-term partnerships with salon owners and stylists, strengthening retention and consistent revenue growth
- Identified and capitalized on new business opportunities to expand territory reach and market share
- Increased brand awareness and client satisfaction through personalized relationship management and follow-up
- Developed tailored sales strategies aligned to each salon’s goals, improving penetration and overall account performance
Retail Sales Lead
Evereve
Scottsdale, AZ
09.2021 - 03.2024
- Delivered personalized client experiences that increased loyalty and repeat engagement
- Consistently exceeded sales goals through relationship-based selling and client development
- Built and maintained loyal client base through ongoing styling support
- Coached team members on client engagement and service excellence
- Supported merchandising and store execution to enhance customer experience
Marketing & Events Coordinator
Kendra Scott
Scottsdale, AZ
01.2014 - 01.2017
- Planned and executed in-store and community events to drive engagement and sales growth
- Built strong customer relationships through high-touch service
- Partnered with community organizations to expand brand presence
- Supported marketing initiatives and promotional events
Account Executive
Professional Office Services
Phoenix, AZ
01.2007 - 01.2010
- Managed client accounts and developed long-term business relationships
- Achieved 150% of quarterly sales targets, earning President's Club recognition
Sales & Marketing Representative
Arrow Electronics, Inc.
Phoenix, AZ
01.2004 - 01.2007
- Built strategic client relationships supporting procurement solutions
- Surpassed sales targets by 35%, earning President's Club recognition
Education
Bachelor of Science - Business Communication
University of Arizona
Tucson, AZ05.2004
Skills
- Salon & Stylist Relationships
- Education-Based Selling
- Territory Growth
- In-Salon Training & Events
- Community Engagement
- Client Retention
- Business Development
- Field Marketing
- Customer relationship building
- Strong negotiation skills
- Sales presentations
Timeline
Outside Sales Consultant
Beauty Solutions LLC
04.2024 - Current
Retail Sales Lead
Evereve
09.2021 - 03.2024
Marketing & Events Coordinator
Kendra Scott
01.2014 - 01.2017
Account Executive
Professional Office Services
01.2007 - 01.2010
Sales & Marketing Representative
Arrow Electronics, Inc.
01.2004 - 01.2007
Bachelor of Science - Business Communication
University of Arizona