Alissa Woodward
Macedonia,OH
Summary
Dynamic copywriter with a knack for producing persuasive and impactful content. Skilled in concept development and collaborative projects, showcasing a blend of creative and analytical abilities to drive results. Valued team player known for dependability and adaptability to evolving project requirements, while demonstrating exceptional writing and editing skills.
Overview
7
7
years of professional experience
Work History
Copywriter
Mars United Commerce
05.2022 - Current
- Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
- Promoted collaboration within cross-functional teams by offering constructive feedback on written materials during review sessions.
- Formatted copy to align with project-specific guidelines and brand standards.
- Helped expand my team's capabilities to new retailers and sales channels.
Copywriter
The Integer Group
10.2020 - 05.2021
- Increased brand awareness through the creation of compelling content for website landing pages, blog posts, and email newsletters.
- Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
- Collaborated with marketing team to develop creative concepts for promotional materials and advertising campaigns.
- Collaborated with designers to produce visually appealing and informative infographics that simplified complex data.
Junior Copywriter
Geometry Global-WPP
02.2019 - 05.2020
- Collaborated with the creative team to develop visually appealing and effective ad campaigns.
- Gained expertise in client-specific tone of voice guidelines, consistently delivering on-brand copy across all projects.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
Freelance Copywriter
Geometry Global-WPP
08.2018 - 02.2019
- Stayed up-to-date on current industry trends, incorporating new ideas and techniques into copywriting projects for a fresh approach.
- Participated in brainstorming sessions for campaign concepts, providing creative input to drive results.
Digital Content Intern
GO2
01.2018 - 06.2018
- Supported the development of long-form content pieces such as whitepapers, case studies, and e-books, showcasing thought leadership at industry level.
- Supported the content team in creating engaging blog posts and social media updates for increased audience engagement.
Education
Bachelor of Science - Advertising
Kent State University
Kent, OH08-2018
Skills
- Copywriting
- Creative storytelling
- Copy editing
- Concept development
Timeline
Copywriter
Mars United Commerce
05.2022 - Current
Copywriter
The Integer Group
10.2020 - 05.2021
Junior Copywriter
Geometry Global-WPP
02.2019 - 05.2020
Freelance Copywriter
Geometry Global-WPP
08.2018 - 02.2019
Digital Content Intern
GO2
01.2018 - 06.2018
Bachelor of Science - Advertising
Kent State University
Similar Profiles
Kerrin VanWashenovaKerrin VanWashenova
Director, Client Leadership at Mars United CommerceDirector, Client Leadership at Mars United Commerce
Lauren ReamesLauren Reames
Account Executive - Customer Development at Publicis Groupe - Mars United CommerceAccount Executive - Customer Development at Publicis Groupe - Mars United Commerce
Danielle MartinDanielle Martin
Director, Commerce Media - Walmart at Mars United CommerceDirector, Commerce Media - Walmart at Mars United Commerce