Allan Scarabello
Momence,IL
Summary
Strategic Communications Specialist with extensive higher education experience developing and implementing innovative digital, internal and external communication strategies. Presents advanced writing and strategic planning skills with a strong background in social media management.
Overview
12
12
years of professional experience
Work History
Communications Specialist
Prairie State College
11.2021 - Current
- Helps write, edit, and proof copy for various college communications, including, but not limited to, the website, intranet, social media, college-wide emails, and other written material such as brochures, the monthly newsletter, viewbooks, admission, and recruitment materials as assigned
- Coordinates press releases, media guides, media releases web page updates, social media account updates for Prairie State College, and provides support as the liaison for the Athletics Department
- Assist with posting and monitoring the college social media platforms, including Facebook, Twitter, TikTok, LinkedIn, and Instagram
- Maintain college identity and consistent messaging across social channels
- This includes responding to inbound queries, monitoring social walls, and suggesting content to share
- Assist with updating and the distribution of the internal monthly newsletter
- Review and complete requests for the PSC intranet and social media
- Works with academic areas to stay updated on new programs and initiatives and help craft innovative and engaging multimedia content to promote programs and services
- Pitch and write success stories, articles, press releases, and related content as required to strengthen the PSC brand awareness and reputation
- Collaborate with the Communications and Marketing team to establish brand consistency and internal/external marketing practices
- Build relationships with students, staff, faculty, alumni, and PSC’s external community partners and stakeholders
- Work collaboratively with faculty and staff to create, implement and update marketing materials and media
- Serve as media relations back-up, responsible for responding to requests, scheduling interviews, and sending PSC Alert as needed.
Sports Information Director
Prairie State College
01.2019 - 11.2021
- Managed and created content for the athletic site (prairiestateathletics.com) to include biographies, press releases, video, and calendar of events, all consistent with the image of the college
- Developed YouTube and Twitter accounts and grow our following
- Designed graphics for media to promote athletes and events
- Oversaw and posted original content for all social media account to publicize events
- Developed relationships and served as liaison between local media and athletes
- Generated media guide content and consult on layout and advertising decisions
- Official statistician for all sports (soccer, basketball, baseball, softball, tennis)
- Managed student and contract staff on day of game.
Special Projects Assistant
National Bobblehead Hall of Fame and Museum
03.2018 - 06.2019
- Craft press releases to promote museum events and products
- Research and compose informational placards for museum exhibits.
Sports Information Specialist
Joliet Junior College
11.2017 - 01.2019
- Manage and create content for the athletic site (jjcwolves.com) to include biographies, press releases, video, and calendar of events, all consistent with the image of the college
- Develop YouTube and Twitter accounts and generate a following
- Design graphics for media to promote athletes and events
- Oversee and post original content for all social media account to publicize events
- Develop relationships and serve as liaison between local media and athletes
- Generate media guide content and consult on layout and advertising decisions
- Compile cumulative statistics for all sports.
Sports Reporter
The Daily Journal
09.2012 - 05.2017
- Fostered relationships with over 100 coaches across two colleges and 24 area high schools
- Crafted compelling feature and game stories, as well as weekly statistics, for area sports under deadline
- Generated local coverage of the Chicago Bears camp at Olivet Nazarene University
- Maintained the sports section’s social media, developing a loyal following
- Created All-Area teams in all sports from athletes nominated by coaches.
Interim Sports Editor
The Daily Journal
02.2017 - 03.2017
- Managed the workload of three staff members ensuring even and fair coverage
- Reviewed content for quality and accuracy, working with staff on revisions as necessary
- Ensured staff met deadlines through frequent communication and balanced workloads.
Director of Athletic Communications
Northwestern Oklahoma State University Sports Information
01.2012 - 09.2012
- Cultivated positive relationships with press as primary media liaison for 11 sports, including football and men’s basketball
- Hired and managed a staff of 3-8 game day staffs, student assistants, and interns for a variety of tasks and events
- Outlined and executed a media plan for university transition from NAIA to NCAA Division II
- Assisted in the design and maintenance of the new athletic website, including the independent editing of weekly videos
- Updated and managed the social media accounts daily
- Maintained official statistics using StatCrew and Daktronics software.
Education
Master of Kinesiology and Sports Studies -
Eastern Illinois University
01.2010
Bachelor of Arts in Journalism -
Northern Illinois University
01.2008
Skills
- Email Marketing
- Event Execution
- Social Media Management
- Advertising and Marketing
Affiliations
National Counsel for Marketing and Public Relations (NCMPR)
Timeline
Communications Specialist
Prairie State College
11.2021 - Current
Sports Information Director
Prairie State College
01.2019 - 11.2021
Special Projects Assistant
National Bobblehead Hall of Fame and Museum
03.2018 - 06.2019
Sports Information Specialist
Joliet Junior College
11.2017 - 01.2019
Interim Sports Editor
The Daily Journal
02.2017 - 03.2017
Sports Reporter
The Daily Journal
09.2012 - 05.2017
Director of Athletic Communications
Northwestern Oklahoma State University Sports Information
01.2012 - 09.2012
Master of Kinesiology and Sports Studies -
Eastern Illinois University
Bachelor of Arts in Journalism -
Northern Illinois University
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