ALLI WANGERIN
Hudson,WI
Summary
Goal-oriented marketing and operations leader with expertise in email marketing. Extensive experience in project management, campaign optimization, and a deep understanding of marketing automation. Proven track record in making data-driven decisions to drive user engagement and achieve revenue growth. Detail-oriented and strategic mindset excelling at sorting through the clutter to define the best path forward. Excellent interpersonal skills for effective communication at all levels.
Overview
9
9
years of professional experience
Work History
Senior Manager Email Operations
Media News Group
07.2022 - Current
- Managed and maintained multiple marketing campaign workflows for 70+ newspaper publications with analytic capabilities, scalability, and communication strategies through multitasking, prioritization, and negotiating expectations.
- Enhance team productivity and morale for 5 direct reports through strong leadership while collaborating with cross-functional teams to achieve project milestones and deliver high-quality results.
- Led successful email migration of 10+ newspaper publications for business acquisition, focusing on minimizing user impact and data security while maintaining consistent progress toward daily campaign requirements and quarterly objectives.
Email Marketing Manager
Media News Group
08.2019 - 07.2022
- Managed and developed end-to-end large-scale dynamic email acquisition campaigns for 70+ newspaper publications including but not limited to ideation, communications strategies, execution strategy, customer journey mapping, and campaign analysis.
- Developed A/B test approach, measured and monitored performance, and made key recommendations to improve email engagement and program performance.
- Supported organizational growth by identifying new market opportunities and strategizing on how to effectively reach these audiences via email campaigns.
Email Marketing | Front-End Developer | Graphic Designer
Coborns Delivers
01.2017 - 08.2019
- Utilized HTML and CSS to create 40+ monthly visually appealing and responsive email and landing pages that met client requirements.
- Created effective promotional graphics for email marketing campaigns using Adobe Suite optimized for both web and mobile.
Marketing Automation Specialist
Thomson Reuters
10.2015 - 01.2017
- Developed and implemented marketing automation strategies and campaigns to engage and acquire target accounts.
- Collaborated across business segments to create personalized content and messaging to target B2B accounts, including email campaigns, webinars, events and form submissions.
- Conducted research and analysis on target accounts for market segmentation including identify key variables needed and pain points to tailor marketing campaigns accordingly.
Interactive Electronic Media Specialist
Mystic Lake Casino and Hotel
05.2015 - 10.2015
Education
Bachelor of Science in Marketing Communications - Art
University of Wisconsin - River Falls
River Falls, WI12.2012
Skills
- 8 years of digital marketing campaign operations experience
- Ability to thrive in afast-paced environment, lead change, foster a test-and-learn mindset, and adapt to shifting priorities to deliver results
- Experience in a range of marketing tactics, including email, text, push, direct mail, digital, social, and bill media
- Ability to foster a positive and collaborative work environment through clear, concise, and candid communication
- Expert-level experience with email platforms, (Iterable, Listrak, Eloqua) audience targeting, and segmentation
SKILLS
- Strategic planning
- Cross-functional collaboration
- Detail oriented
- Data-driven decision-making
- Excellent interpersonal communication skills
Timeline
Senior Manager Email Operations
Media News Group
07.2022 - Current
Email Marketing Manager
Media News Group
08.2019 - 07.2022
Email Marketing | Front-End Developer | Graphic Designer
Coborns Delivers
01.2017 - 08.2019
Marketing Automation Specialist
Thomson Reuters
10.2015 - 01.2017
Interactive Electronic Media Specialist
Mystic Lake Casino and Hotel
05.2015 - 10.2015
Bachelor of Science in Marketing Communications - Art
University of Wisconsin - River Falls
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