Allie Barefoot
Dallas,TX
Summary
Experienced with digital media planning and execution, leveraging strong creative and analytical skills to drive engagement. Utilizes advanced social media management tools and strategies to enhance brand visibility. Track record of successfully managing multimedia projects from concept to completion.
Overview
4
4
years of professional experience
Work History
Digital Media Specialist
Chat Sports
08.2023 - Current
- Post daily content on two YouTube Sports Talk Shows that reach a combined 100,000 subscribers
- Assisted with studio branding and marketing activities.
- Analyzed performance metrics to identify trends and inform data-driven campaign adjustments.
- Determined and supported keyword selection, audience targeting, audience retargeting and remarketing.
- Researched and developed new campaigns across multiple channels.
- Monitored competitor activities within the industry landscape, adapting strategies accordingly based on changing market dynamics or new opportunities identified from research efforts.
Multimedia Journalist
ABC 8News WRIC - Nexstar Media Group
05.2022 - 08.2023
- Contributed to award-winning projects through exceptional teamwork and collaboration among journalists from different backgrounds.
- Optimized content for search engines, improving visibility and driving more traffic to online articles.
- Author online content for website and social media platform posts
- Covered breaking news events quickly and accurately under challenging conditions while adhering to tight deadlines.
- Met editorial guidelines and fit space requirements with skilled revisions
- Incorporated data visualization tools to create informative graphics that helped readers better understand complex issues.
- Utilized SEO principles to optimize content for search engine rankings.
Broadcast Assistant
National Basketball Association (NBA)
05.2021 - 04.2022
- Served as the nightly liaison in the Broadcasting Operations Center for all real-time production, programming, operations, and content updates.
- Developed innovative ideas for NBA broadcast content projects.
- Worked with the NBA’s broadcast partners on various projects, including event production, best practices, and ancillary programming content.
- Participated in meetings with the League's partners (ESPN and TNT) for game programming and show enhancement discussions.
- Streamlined communication between departments by managing and distributing essential broadcast information.
Education
Bachelor of Science - Media Arts & Design - Concentration, Broadcast Journalism
James Madison University
Harrisonburg05.2021
Skills
- Adobe Suite
- Audacity
- Microsoft Office
- Social Media
- Meta Business Suite
- Editing and proofreading
- SEO
- Time-Management
- CRM management
- Social media marketing
Timeline
Digital Media Specialist
Chat Sports
08.2023 - Current
Multimedia Journalist
ABC 8News WRIC - Nexstar Media Group
05.2022 - 08.2023
Broadcast Assistant
National Basketball Association (NBA)
05.2021 - 04.2022
Bachelor of Science - Media Arts & Design - Concentration, Broadcast Journalism
James Madison University
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