ALLIE LAROE
Seattle,WA
Summary
Songwriter turned brand copywriter crafting culture-driven storytelling. Experienced working with cross-functional, international teams to develop clear, consistent messaging across platforms. Brings a sharp ear for voice, strong editorial judgment, and a deep connection to music and sound-based storytelling. Team-oriented, adaptable, and obsessed with delivering high-impact work. Proficient in SEO, content strategy, and scroll-stopping headlines.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Copywriter (Embedded / Contract)
myMentalPal
01.2025 - Current
- Write and edit copy across blogs, podcast descriptions, in-app experiences, and app store listings. Collaborate with design, product, and leadership to maintain brand voice. Edit onboarding copy and create A/B-tested email sequences. Write CRM and newsletter content (45% open rate), supporting user acquisition and paid conversion through lifecycle messaging.
Freelance Writer & Brand Copywriter
Various Clients & Publications
01.2020 - Current
- Contribute artist interviews, editorials, and album reviews to Dive In Magazine. Use storytelling and brand voice to help small businesses and artists grow audiences and revenue while delivering high-quality work across timelines and goals.
Marketing Manager
Urban Sprouts
01.2022 - 01.2023
- Owned website copy and onboarding email flows. Led content across email, social, and in-store promotions. Partnered with leadership to evolve brand identity and messaging across channels.
Owner / Musician
Fox and Phoenix Records
01.2010 - 01.2021
- Led creative direction and wrote all marketing copy for independent music releases, building engaged audiences through consistent voice and narrative.
Education
B.A. -
The Evergreen State College
Skills
- Brand Voice Development and Refinement
- Campaign & Product Messaging
- Web, Email & In-App Copy & Onboarding Content
- Editorial Storytelling
- Creative Collaboration
- AI-Assisted Writing Tools (research, editing, brainstorming)
- Copywriting
- Content writing
- Copy editing
Certification
- Digital Marketing, General Assembly, February 2022
- Copywriting, The Copy Posse Launch Pad, March 2024
Timeline
Copywriter (Embedded / Contract)
myMentalPal
01.2025 - Current
Marketing Manager
Urban Sprouts
01.2022 - 01.2023
Freelance Writer & Brand Copywriter
Various Clients & Publications
01.2020 - Current
Owner / Musician
Fox and Phoenix Records
01.2010 - 01.2021
B.A. -
The Evergreen State College