Summary
Overview
Work History
Education
Skills
Timeline
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ALLISON BEARD

LOS ANGELES,US

Summary

Dynamic marketing professional with a proven track record at UCSB Arts & Lectures, boosting brand visibility through strategic media placements, and engaging press materials. Skilled in digital marketing, trendspotting, and visual storytelling. I created a viral TikTok on my personal page for a jewelry brand, earning 1.6M views and 319.3K likes, driving major brand engagement. Passionate about entertainment marketing and crafting inclusive, audience-driven content.

Overview

1
1
year of professional experience

Work History

Publicity Assistant

UCSB Arts & Lectures
Santa Barbara, US
09.2024 - 06.2025
  • Supported cross-functional campaigns for 30+ events, enhancing brand visibility
  • Tracked 260 media placements, identifying growth opportunities
  • Developed press materials for 17+ platforms, boosting audience engagement
  • Conducted talent research for strategic brand alignment

Marketing Assistant

Women In Media
Santa Barbara, US
09.2024 - 05.2025
  • Developed and implemented weekly social media calendars aligned with organizational goals and current trends.
  • Monitored digital performance metrics to adjust strategies based on emerging trends.
  • Curated content through an intersectional lens to enhance inclusivity and audience engagement.

Brand Marketing Ambassador

Sunsender Festival
Santa Barbara, US
03.2024 - 04.2024
  • Launched grassroots campaign, increasing ticket sales by 10%.
  • Oversaw event communications to enhance visibility and engagement.
  • Established partnerships with wellness organizations to elevate brand recognition.
  • Delivered marketing insights to inform data-driven strategies.

Education

B.A - COMMUNICATION

University of California, Santa Barbara
Santa Barbara, CA
06.2025

A.A DEGREE - BUSINESS ADMINISTRATION

Santa Monica Community College
Santa Monica, CA
06.2023

Skills

  • Microsoft Outlook, Word, Powerpoint
  • Google Docs/Sheets/Slides
  • Community Engagement
  • Trendspotting
  • Social Media Monitoring
  • Positive Attitude
  • Digital Marketing
  • Visual Creativity
  • Canva
  • CapCut Proficiency

Timeline

Publicity Assistant

UCSB Arts & Lectures
09.2024 - 06.2025

Marketing Assistant

Women In Media
09.2024 - 05.2025

Brand Marketing Ambassador

Sunsender Festival
03.2024 - 04.2024

B.A - COMMUNICATION

University of California, Santa Barbara

A.A DEGREE - BUSINESS ADMINISTRATION

Santa Monica Community College

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