Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
Generic

Allison Doty Minisce

Madison

Summary

Experienced leader in event and promotional marketing with 10+ years managing game presentation and fan engagement for Division I collegiate sports. Skilled in leading teams, creating marketing strategies, and delivering exceptional game day productions. First female in Wisconsin Athletics to oversee game presentation for men's basketball and football, setting a standard for innovation. Proficient in crafting memorable in-game experiences, building brand stories, and driving team success.

Overview

12
12
years of professional experience

Work History

Associate Director of Event and Promotional Marketing

Wisconsin Athletics
Madison
08.2023 - Current
  • Lead producer for Wisconsin Football game presentation, delivering seamless and engaging audience experiences for high-stakes events.
  • Continually serve as Brand Manager for Wisconsin Men’s Basketball, overseeing story development, marketing performance, and game day presentation.
  • Manage a team of three Assistant Directors, fostering a collaborative and high-performing work environment.

Assistant Director of Marketing and Promotions / Brand Manager

Wisconsin Athletics
Madison
08.2015 - 08.2023
  • Oversaw marketing for Wisconsin Volleyball, Women’s Ice Hockey, and Men’s Ice Hockey, driving community engagement and attendance growth.
  • Appointed Brand Manager for Wisconsin Softball in 2020, leading strategy to communicate the program's story and engage audiences via social media, video content, and game day production.
  • Delivered a consistently premier in-game experience for Kohl Center’s packed Men’s Basketball home games beginning in 2022, collaborating closely with the brand team for synergetic execution.

Assistant Director of Marketing

University of Northern Iowa Athletics
Cedar Falls
10.2014 - 07.2015
  • Designed and implemented strategic marketing plans to elevate fan engagement, enhance ticket sales, and boost event attendance.

Marketing Coordinator

USF Athletics
Tampa
07.2013 - 07.2014
  • Led game day marketing and atmosphere relations for Women’s Soccer and Baseball, achieving record-breaking attendance milestones.
  • Supported on-campus marketing efforts, including the development and execution of campaigns targeting students.
  • Managed student intern programs and coordinated children-oriented initiatives such as Rocky Rascal’s Kids Club.

Education

B.A. - Communications - Production and Marketing

University of South Florida
Tampa, FL
01.2013

Skills

  • Game Presentation and Fan Engagement
  • Team leadership and staff management
  • Event Operations and Execution
  • Creative Strategy and Storytelling
  • Social Media and Content Marketing
  • Data-Driven Marketing Insights
  • Brand management
  • Project management
  • Marketing strategy
  • Audience engagement
  • Collaboration skills

Accomplishments

  • Pioneered a historic role as the first woman at Wisconsin Athletics to oversee marketing for both Men’s Basketball and Football programs.
  • Delivered exceptional game day atmospheres for multiple sports, increasing overall fan satisfaction.
  • Successfully developed strong community connections by telling compelling brand stories via social media and video content.

Timeline

Associate Director of Event and Promotional Marketing

Wisconsin Athletics
08.2023 - Current

Assistant Director of Marketing and Promotions / Brand Manager

Wisconsin Athletics
08.2015 - 08.2023

Assistant Director of Marketing

University of Northern Iowa Athletics
10.2014 - 07.2015

Marketing Coordinator

USF Athletics
07.2013 - 07.2014

B.A. - Communications - Production and Marketing

University of South Florida

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Allison Doty Minisce