Allison Klug

Notable Events: Gucci fashion show take over in Times

Square. Louis Vuitton fashion show at The Frick Collection. Johnnie Walker collaboration with Olivier Rousteing for the Met Gala, multi day immersive event. Roc Nation celebrity brand photo and video content shooting. American Express new perks preview for C-Suite partners event. Wine and Spirits Wholesalers of America welcome event for Las Vegas conference. Multiple brand events during the entire week of Art Miami.

Notable Clients: Bureau Betak, Invite Only, Workshop Worldwide, ARCD Agency, Suntory Global Spirits, Lucas Bols Company, Remy Cointreau, Smarts Agency

Assests for Clients:

• Used critical thinking to break down problems, evaluate solutions, and make decisions.
• Proved successful working within tight deadlines and a fast-paced environment.
• Worked flexible hours across night, weekend, and holiday shifts.
• Worked well in a team setting, providing support and guidance.
• Worked effectively in fast-paced environments.

• Ran all educational and experiential needs for James B Beam Distilling Co. for the East Region of the US, focusing on New York, Massachusetts, Washington D.C., Kentucky and Maryland with both a trade and consumer focus. Examples are New York Food and Wine, Whiskey X, Whiskies of the World, BCB, Camp Runamok and Tales of the Cocktail.
• Executed educational programming handed down from Brand House as well as created original programming for masterclasses and trade activations utilized nationally across the American Whiskey Advocates and Commercial teams.
• Managed relationships across commercial, marketing, brand houses and industry accounts to ensure all needs and interests are met in a way that correctly represented each brand’s proper identity and voice.
• Coordinated with each individual market for my visits to identify their needs and how to best engage their audience to move the needle forward for the overall company objectives.
• Cultivated relationships with commercial, marketing, brand houses, and industry accounts to align brand identity and voice with stakeholder needs.
• Executed multiple brand launches across assigned priority markets and developed bespoke POS to enhance brand visibility.
• Conducted internal Suntory and Southern category trainings, brand trainings and cocktail application trainings.

• Developed brand manual and US market entry strategy for new product, educating Icelandic team on US laws, market trends, and cultural style.
• Moved through 270 six pack cases as the sole brand representative in the US and with self distribution based off of relationships, ability to educate on brand and category and menu placements. Numbers are pulled from product arrival in mid may through January 2023.
• Oversaw budget allocation of $200,000 for fiscal year, ensuring efficient resource distribution.
• Coordinated staff trainings and taught master classes on gin and old tom history for category awareness.
• Managed from start to finish both BCB Brooklyn and Tales of the Cocktails for the brand both at the conventions as well as off site events.
• Collaborated with investors and PR company to plan and execute US launch event, overseeing location, presentation, drink experience, and overall event flow.
• Created and managed expectations across multiple stakeholders including owners, PR and investors.

• Responsible for hiring, scheduling and managing staff for service every week, each grossing an average of $65,000.
• Reorganized cocktail menu production to scale for larger space and accommodate increased volume.
• Creating a budget and ordering for all alcohol, produce and miscellaneous needs to execute complicated menu items.
• Created recipes and exact specs for winter menu flip based on the inspiration and ideas of beverage director Nico de Soto. Costed out the menu.
• Hired, scheduled, and managed staff for weekly service, with each team grossing an average of $65,000.
• Managed multiple roles during the COVID pandemic to support team operations while fulfilling personal job responsibilities.

• Worked as a contracted employee through In Good Company to run the beverage program for all three bars located in the hotel.
• Hired and trained staff for each bar and created SOP’s and guidelines for each location's specific needs.
• Cultivated relationships among staff and hotel personnel to enhance collaboration and service delivery.
• Alongside parent company SBE we put forth a week long relaunch of the restaurant with new menus, an intensive education program and events.
• Coordinated a week-long restaurant relaunch with SBE, featuring new menus, comprehensive training, and promotional events.
• Produced the Alpine Terrace seasonal pop up for the fall and winter seasons in conjunction with sponsor Club Med to promote their new ski lodges.

• Managed six SKU portfolio for East Coast, analyzing market data for category trends to inform production promotion and sales direction.
• Assisted distribution companies in targeting and opening new accounts within each market through education, work with and brand strategy.
• Assisted distribution companies in targeting and opening new accounts within each market through education, work withs and brand strategy.
• Coordinated with PR agency and local bars and restaurants to generate brand spotlights, including features in Oprah magazine.
• Facilitated launch of brand new mezcal sku Craneo in each market.

• Store concept and business model development. Day to Day management once open
• Managed $40,000 opening budget with creative control over categories, resulting in domestic whiskey becoming highest-grossing category after $15 and under wine table.
• Created engaging events for various audiences, organization and outreach for both consumers and beverage industry. Designed curriculum and taught classes offered. Specializing in pairings and cocktail classes.
• Coordinated beverage industry events, including book launches for David Wondrich, Julie Reiner, and Robert Simonson, and full portfolio tastings for distributors.