Allison McIntyre
Brooklyn,NY
Summary
Proactive and goal-oriented media professional with 7+years experience. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance. Analytical thinker with ability to apply data to inform planning decisions to deliver on client objectives in dynamic, fast-paced settings. Aptly blend the art and science of marketing and media while collaborating with teams to deliver fresh perspectives.
Overview
3
3
years of professional experience
Work History
Associate Director, Paid Strategy & Planning
Constellation (Publicis Groupe)
01.2023 - Current
- Led Samsung phone launch campaigns, managing campaigns exceeding $300MM
- Implemented effective marketing strategies and led day-to-day aspects of planning across key launches
- Collaborated with internal Investment and Analytics teams to identify key learnings and implications to inform future planning
- Managed team of (3), enhancing employee performance through targeted training programs and regular feedback sessions, resulting in higher productivity levels
- Strong knowledge of offline and digital media and awareness of dynamic media landscape
Supervisor, Paid Strategy & Planning
Constellation (Publicis Groupe)
05.2021 - 12.2022
- Worked across Digital Appliances and Mobile accounts
- Streamlined operations for increased efficiency through regular process reviews and implementing necessary changes.
- Managed team of 4 by delegating responsibilities and prioritizing team growth
- Responsible for day-to-day operations of planning to inception of multiple campaigns
Education
Bachelor of Science - Marketing, Honors College
University of Delaware
Newark, DE05.2017
Skills
- Problem Solving
- Critical Thinking
- Communication
- Budget Management
- Analytical Thinking
- Multi-tasking
- Staff Development
- Planning Tools (Nielsen Media Impact, MediaTools, comScore, Kantar, GWI)
Timeline
Associate Director, Paid Strategy & Planning
Constellation (Publicis Groupe)
01.2023 - Current
Supervisor, Paid Strategy & Planning
Constellation (Publicis Groupe)
05.2021 - 12.2022
Bachelor of Science - Marketing, Honors College
University of Delaware