Allison Mora-Gasca
El Paso
Summary
Proven experience in a senior leadership role with over 13 years of knowledge in overseeing and perfecting customer service, focusing my expertise in the retail world. Excellent communication and interpersonal skills with both customers and staff, relates well to others, and motivates to bring out the best in all to promote ongoing development. High proficiency skills working in a fast-paced environment where I adapt quickly to diverse situations and change while implementing growth and improvement to achieve an overall profitable and positive environment.
Overview
2027
2027
years of professional experience
Work History
STORE MANAGER
DILLARD’S INC
2019 - Current
- Direct leader for retail department store totaling over $29.6 million in sales annually, increased sales by $2.924 million since in position.
- Increase annual total store profits regularly ranging $5,837.0 -$6,035.0 million.
- Control expenses to be within planned budgets to directly improve overall store profits.
- Store planning and monthly sales forecasting including profit & loss management.
- Manage logistics processes, including unload processes, freight, order processing and shipping, OSHA safety, housekeeping duties and engineering partnerships.
- Oversee departments consisting of Cosmetics including fragrances, luxury treatment & beauty lines, Women & Men’s apparel, Shoes, Children’s & Juniors apparel, Handbags/Jewelry/Accessories and Home goods.
- Analyze sales and merchandising trends to generate continued growth of the overall business. Deep dive into KPI service indicators and implement change/suggestions to support positive growth and profitability targets.
- Manage external relationships with merchandise buyers, cosmetic vendors and brand support teams.
- Develop the assistant store manager to run daily operations, assist with human resource duties, payroll and personnel files, expenses and budgets.
- Lead a salaried department management team of 7, hourly management team of 3, and hourly associate team of 125.
- Work cross functionally with Sales Managers, sales associates, and back of house associates to execute new launches, overall store merchandising & cleanliness expectations, and sales focus environment.
- Control shrinkage, including theft and damages to be less than 1% of annual sales.
- Conduct performance reviews monthly and annually, including salary negotiations.
- Oversee hiring processing including actively recruiting, hosting job fairs and community partnerships.
- Complete HR duties, including an open-door policy, personnel file maintenance and implement store work rules and regulations.
ASSISTANT STORE MANAGER
DILLARD’S INC
2015 - 2019
- Assistant in directly managing operations for a retail store that generates $20.8 million dollars annually.
- Assist in store planning, budgets and all store expenses including profit and loss management.
- Provide exceptional customer service to all clients and promote meaningful business relationships to ensure repeat consumers.
- Perform internal audits to ensure state regulations and compliance are met.
- Assist in maintaining all personnel files, Human Resource duties, OSHA compliances, and store payroll.
- Oversee all hiring, on-boarding and training processes and completion.
- Co-lead a staff of over 80 employees including hourly associates, assistant managers, and salaried managers.
- Inventory control and shrinkage control to be below 1% of total annual sales.
- Contribute to the overall day to day functions of the store to produce a sales increase, boost employee morale, and maintain a profitable store.
Education
MASTER’S IN BUSINESS ADMINSTRATION - HUMAN RESOURCES
SOUTHERN NEW HAMPSHIRE UNIVERSITY
05-2018
BACHELORS OF SCIENCE - BUSINESS MANAGEMENT
UNIVERSITY OF PHOENIX
05-2014
Skills
- Sales, expenses, budgets and profits
- Communication & relating well to others
- Retail management (13 years)
- Customer Service (18 years)
- Human Resources/ personnel
- Development strategies for leadership growth
- Problem-solving
- Multitasking and organization
- Team leadership and coaching
- Recruiting and hiring
Timeline
BACHELORS OF SCIENCE - BUSINESS MANAGEMENT
UNIVERSITY OF PHOENIX
STORE MANAGER
DILLARD’S INC
2019 - Current
ASSISTANT STORE MANAGER
DILLARD’S INC
2015 - 2019
MASTER’S IN BUSINESS ADMINSTRATION - HUMAN RESOURCES
SOUTHERN NEW HAMPSHIRE UNIVERSITY