Allison Schwarm
Greater Seattle Area,WA
Summary
Hospitality sales and operations professional with a record of managing key accounts, building revenue strategies, and transforming challenges into customer satisfaction. Over 10 years of guest service experience in the hospitality industry.
Overview
2027
2027
years of professional experience
Work History
Senior Regional Sales Manager
Columbia Hospitality
01.2026 - Current
- Managed key account and strategic-partner relationships across multi-property portfolio, driving new business opportunities.
- Developed data-informed sales strategies that enhanced profitability and strengthened long-term client retention.
- Achieved or exceeded quarterly sales goals, consistently surpassing annual targets of $1.2M per property.
- Coordinated RFP responses, contract negotiations, and proposal development for group and corporate business.
Social Sales Manager
Columbia Hospitality
01.2024 - 01.2026
- Collaborated with operations teams to ensure seamless event execution and client satisfaction.
- Managed group sales pipeline, prioritizing leads and coordinating follow-up through CRM systems.
- Prepared clear and professional proposals and contracts for prospective clients.
- Conducted site tours and presentations, showcasing meeting spaces, amenities, and service offerings.
Guest Services Manager
Mauna Lani, Auberge Resorts Collection - Waimea, HI
01.2023 - 01.2024
- Improved guest satisfaction score from 94% to 98% by streamlining arrivals and introducing guest-personalization protocols.
- Mentored team members to enhance alignment with brand standards, improve guest experience, and improve employee satisfaction and growth.
- Resolved guest concerns promptly, maintaining service standards and elevating overall satisfaction.
Assistant Guest Services Manager
Mauna Lani, Auberge Resorts Collection - Waimea, HI
2022 - 2023
- Managed 20+ staff to ensure seamless arrivals and departures at a 327-room luxury property.
- Led trainings that improved efficiency, communication, and service quality.
- Optimized scheduling and labor allocation, reducing staffing inefficiencies.
Inside Sales Consultant
Trek Travel
01.2020 - 01.2022
- Generated over $1M in sales within the first six months of employment.
- Adapted quickly to virtual sales as first employee hired and trained fully remotely, establishing effective remote selling strategies.
Education
Bachelor of Arts - Hospitality Business Management
Washington State University Honors College
Pullman, WA05-2020
Skills
- Sales Strategy
- Client Retention
- Revenue Optimization
- Sales Event Coordination
- Sales Operations Management
- Service Excellence
- Service Standards
- Team Leadership
- Negotiation Expertise
- Pipeline Management
- Salesforce
- Opera
Timeline
Senior Regional Sales Manager
Columbia Hospitality
01.2026 - Current
Social Sales Manager
Columbia Hospitality
01.2024 - 01.2026
Guest Services Manager
Mauna Lani, Auberge Resorts Collection - Waimea, HI
01.2023 - 01.2024
Inside Sales Consultant
Trek Travel
01.2020 - 01.2022
Assistant Guest Services Manager
Mauna Lani, Auberge Resorts Collection - Waimea, HI
2022 - 2023
Bachelor of Arts - Hospitality Business Management
Washington State University Honors College