Allison Wetsel
Seattle,WA
Summary
Dynamic sales executive skilled in cultivating a collaborative team environment to implement effective strategies. Established track record of managing cross-functional initiatives that achieved substantial growth and enhanced distributor engagement.
Overview
2026
2026
years of professional experience
Work History
President of Sales & Wholesale
Vina Concha y Toro USA / Bonterra Organic Estates
Hopland, CA
07.2022 - 10.2025
- Responsible for 2M case domestic wine business resulting in +5% annual growth (~$146M)
- Managed a network of over 120 distributors and a sales organization and business intelligence team of 55 people.
- Oversaw inventory management to ensure product availability, and import/distribution efficiency.
- Facilitated communication between marketing and sales for cohesive strategy execution.
Senior Vice President of Sales
Ranch Rider Spirits Co.
Austin, TX
09.2021 - 07.2022
- Led strategic sales initiatives to enhance brand visibility and market share.
- Analyzed market trends to identify new business opportunities and customer needs.
- Negotiated contracts and pricing agreements with major distributor partners effectively.
- Built sales strategies and national account share to rank Ranch Rider as a Top 20 RTD (Ready-to-Drink) in 2021-2022.
President of Sales & Wholesale
The Family Coppola (Winery)
Geyserville, CA
01.2019 - 08.2021
- Responsible for a 2M case super-premium global California wine business, resulting in Francis Coppola Wines being a top 10 super-premium wine, with a CAGR of +9% over 5 years.
- Led cross-functional teams that included Wholesale Operations, Customer Service, Business Analytics and Intelligence, and Trade Marketing.
Vice President National Accounts
The Family Coppola (Winery)
Geyserville, CA
02.2007 - 01.2019
Regional Manager, New England
The Family Coppola (Winery)
Boston, MA
03.2003 - 01.2007
Regional Sales Manager
Clicquot Inc. (LVMH)
Boston, MA
2000 - 2003
Education
Bachelor Of Science (BS) - Hotel Administration
Cornell University
Ithaca, NY01-1997
Skills
- Sales strategy
- Market analysis
- Contract negotiation
- Inventory management
- Distributor relations
- Customer relationship management
Timeline
President of Sales & Wholesale
Vina Concha y Toro USA / Bonterra Organic Estates
07.2022 - 10.2025
Senior Vice President of Sales
Ranch Rider Spirits Co.
09.2021 - 07.2022
President of Sales & Wholesale
The Family Coppola (Winery)
01.2019 - 08.2021
Vice President National Accounts
The Family Coppola (Winery)
02.2007 - 01.2019
Regional Manager, New England
The Family Coppola (Winery)
03.2003 - 01.2007
Regional Sales Manager
Clicquot Inc. (LVMH)
2000 - 2003
Bachelor Of Science (BS) - Hotel Administration
Cornell University