Allison R. Minutello
Walpole,MA
Summary
Experienced, detail - oriented digital media professional with strong technical and customer - service skills looking to advance my career.
Overview
19
19
years of professional experience
Work History
Advertising Operations, Traffic Coordinator
AccuWeather, Inc.
New York, NY
08.2014 - Current
- Traffic and maintain ad campaigns on AccuWeather sites (online & mobile, both Direct & Programmatic)
- Forecast and manage inventory
- Monitor daily, weekly, and monthly campaign performance to ensure full delivery and maximize creative performance
- Proactive in achieving client’s goals with budgets over $500K
- Facilitated multiple client renewals
- Troubleshoot operational campaign issues with both internal and external parties
- Provide excellent customer service for clients and agencies
- Deliver weekly delivery reports to Sales team
- Work with Account Management to insure campaign delivery objectives according to insertion orders
- Developed & distributed full post - campaign wrap up reports
- Schedule and test new ad formats
- Assist on ad-hoc projects
Multi - Channel Media Planner & Freelance Media Planner
Medical Media Services, Inc
New Rochelle, NY
01.2014 - 04.2016
- Engaged in planning & buying functions with budgets ranging from $150k - $15MM
- Managed print and digital campaigns
- Negotiated and calculated special rates and incentives to protect a client's budget
- Trained and supervised new employees
- Developed extensive database of electronic media of pharmaceutical journals
- Interacted with clients, media rep firms, and sales representatives
Assistant Media Planner and Media Planner
Medical Media Services Inc
New Rochelle, NY
01.2009 - 12.2013
- Dealt with publishers & clients in pharmaceutical industry on daily basis
- Created and controlled spreadsheets, graphs and charts
- Handled monthly space lineups for more than ten pharmaceutical drugs
- Fiscally responsible for brand budgets and handled discrepant invoices
- Met with vendors and media representatives from various markets
- Oversaw junior members of department
- Reported competitive analysis to clients as needed
- Generated reports on status of campaign
Media Assistant and Media Coordinator
Medical Media Services Inc
New Rochelle, NY
06.2006 - 12.2008
- Performed duties as office manager
- Managed front desk including greeting and assisting guests
- Fulfilled general administrative duties including filing, collating, copying and faxing
- Scheduled appointments and handled calendars including group meetings and lunches for entire company
- Maintained office library, including cataloging, distribution, and record keeping
- Supported senior media planners in their day to day planning and buying functions
Education
Bachelor of Arts - Mass Communications with a focus on Advertising
Iona College
New Rochelle, NY2005
Skills
- Versed in Direct and Programmatic Deals for online & mobile platforms
- Working knowledge of Google Platforms; GAM, DCM, AdExchange, AdSense
- GAM/DFP Certified Trafficker
- Experience in online advertising, inventory management and web analytics
- Ability to thrive in fast-paced environment, and meet deadlines under pressure
- Strong problem solving skills for identifying potential issues and recommending solutions
- Microsoft Office (Outlook, Word, Excel, Power Point)
- Familiarity with 3rd party ad serving platforms
- Working knowledge of ad tag syntax, HTML, JavaScript, Flash and rich media
- Multi-channel media planning & buying experience for large & small pharmaceutical agencies
- Excellent Communication and Presentation Abilities
Awards
- Employee of the Month - October 2018
- Member of 'AccuTeam' of the Month - June 2015
Timeline
Advertising Operations, Traffic Coordinator
AccuWeather, Inc.
08.2014 - Current
Multi - Channel Media Planner & Freelance Media Planner
Medical Media Services, Inc
01.2014 - 04.2016
Assistant Media Planner and Media Planner
Medical Media Services Inc
01.2009 - 12.2013
Media Assistant and Media Coordinator
Medical Media Services Inc
06.2006 - 12.2008
Bachelor of Arts - Mass Communications with a focus on Advertising
Iona College
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