Open To Work
Ally Black
Strada Services
Lake Mary,FL
Work Preference
Desired Job Title
Marketing & Customer Support ManagerDigital Marketing CoordinatorFreelance Marketing ConsultantAdministrative & Marketing Coordinator
Work Type
Full Time
Location Preference
RemoteHybrid
Location:
Lake Mary, FLOrlando, FLDaytona Beach, FLJacksonville, FLSaint Augustine, FL
Open to relocation:
Yes
Important To Me
Work-life balanceCompany CultureFlexible work hoursWork from home optionPaid time off401k match4-day work weekCareer advancementPaid sick leaveTeam Building / Company RetreatsHealthcare benefits
5
Years of experience
Results-driven marketing and customer experience professional with 5+ years of experience executing multi-channel marketing initiatives across email, social media, website, direct mail, events, and community outreach programs. Experienced in collaborating with marketing agencies, website vendors, manufacturers, and internal stakeholders to drive customer engagement, brand growth, and operational excellence. Proven leadership experience managing and developing teams, overseeing customer support operations, and implementing process improvements. Skilled in campaign management, email marketing, performance tracking, vendor management, event planning, and cross-functional collaboration.
Work History
Marketing & Customer Support Manager
10 Months- Promoted into a leadership role to oversee customer support operations and support company marketing initiatives.
- Led and developed a team of 10 direct reports, providing coaching, performance feedback, quality assurance reviews, and professional development support.
- Managed day-to-day call center operations while maintaining service quality standards, operational efficiency, and customer satisfaction objectives.
- Developed and implemented standard operating procedures, training resources, and process documentation to improve consistency and team performance.
- Conducted regular one-on-one meetings, performance evaluations, and coaching sessions to drive employee engagement and accountability.
- Managed escalated customer concerns, partnering with internal departments to deliver timely resolutions and positive customer experiences.
- Collaborated with company leadership to improve operational processes, enhance customer experience, and support organizational goals.
- Supported marketing initiatives through customer experience insights, cross-functional collaboration, and operational planning.
Digital Marketing Coordinator
2 Years 9 Months- Executed multi-channel marketing initiatives across email, social media, website, direct mail, events, and community outreach programs supporting multiple business lines.
- Planned, developed, and executed email marketing campaigns while monitoring open rates and engagement metrics to evaluate performance and optimize future communications.
- Managed the company’s organic social media strategy, including content creation, publishing schedules, audience engagement, and brand consistency across platforms.
- Served as the primary liaison between internal stakeholders, marketing agencies, and website vendors to coordinate marketing initiatives, website updates, campaign execution, and online presence management.
- Administered co-op marketing programs, including budget tracking, accrual management, manufacturer communications, reimbursement submissions, and approval processes.
- Collaborated with agency partners and company leadership to develop and execute marketing strategies supporting customer acquisition, engagement, and retention objectives.
- Coordinated website content updates and digital marketing initiatives to strengthen brand visibility and improve customer experience.
- Created photography, video, graphics, promotional materials, and customer communications for use across multiple marketing channels.
- Planned and supported company events, leadership meetings, community outreach initiatives, trade shows, and marketing events to increase brand awareness and stakeholder engagement.
- Managed employee apparel programs, promotional merchandise, branded collateral, and customer-facing marketing materials.
- Monitored customer reviews and online feedback to support reputation management efforts and identify opportunities for service improvement.
- Partnered with department leaders, manufacturers, vendors, and agencies to ensure projects were completed on time and aligned with business objectives.
Freelance Marketing Consultant
8 Months- Manage LinkedIn content strategy and publishing schedules focused on capital project execution and industry expertise.
- Design marketing graphics and branded materials for digital communications and social media.
- Assist with blog planning, content creation, formatting, and website publishing.
- Support brand awareness initiatives through consistent content marketing efforts.
Administrative & Marketing Coordinator
5 Years 5 Months- Supported marketing, human resources, payroll, and administrative functions across multiple departments.
- Served as a key liaison between departments, facilitating communication and project coordination.
- Managed company social media channels and supported execution of marketing campaigns and promotional initiatives.
- Served as Brand Ambassador for the Huck’s Buck’s Loyalty Program, promoting customer enrollment and engagement.
- Assisted with reporting, record management, electronic filing systems, and operational support activities.
- Contributed to marketing promotions, customer communication efforts, and brand awareness initiatives.
Education
Bachelor of Business Administration in Marketing - Marketing
- NCAA Division II Student-Athlete, Women's Softball
- Focused studies in Marketing, Business Management, Consumer Behavior, and Communications
Skills
Email Marketing
Multi-Channel Marketing Campaigns
Customer Engagement
Lead Generation
Marketing Strategy
Content Marketing
Social Media Management
Brand Management
Community Outreach
Email Campaign Management
Campaign Performance Tracking
Open Rate Analysis
Audience Engagement Monitoring
Reputation Management
Customer Communications
Marketing Reporting
Marketing Pro
Nutshell CRM
Constant Contact
Google Business Profile
Canva
Adobe Creative Suite
Website Content Management
Team Leadership
Employee Coaching & Development
Performance Management
Vendor Management
Agency Management
Cross-Functional Collaboration
Event Planning & Trade Shows
Process Improvement
Project Coordination
Standard Operating Procedure Development
Budget & Co-Op Fund Management
Interests
Baking
Gym Workouts
I enjoy helping others and giving back to the community.
Cooking
Stand-up Paddleboarding (SUP)
Graphic Design
Playing Sports
Hiking
Adventure Travel
Road Trips
Timeline
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