Hi, I’m
Issabella Merrill
Charleston,SC
Summary
Recent College of Charleston graduate with a Bachelor's degree in Communications and a minor in Marketing. Passionate about fashion and sustainability with hands-on experience in marketing, public relations, and social media management. Proven track record of founding and managing a sustainable fashion brand while excelling in multiple internships. Seeking a challenging position in communications or marketing with long-term growth potential, where I can leverage my diverse skill set and contribute to company success.
Overview
7
years of professional experience
1
Certification
Work History
Growth-Drive LLC Charleston, SC
Customer Support and Marketing Specialist
05.2024 - Current
Job overview
- Developed marketing strategies for existing products, services and new product launches.
- Created content for various social media platforms including LinkedIn.
- Analyzed consumer behavior and market trends to create effective marketing campaigns.
- Designed visuals such as infographics, logos and banners for company website and other digital outlets.
- Conducted competitor research to understand the industry dynamics and identify opportunities for growth.
- Developed an email marketing program with automated workflows to engage customers through newsletters and promotions.
- Collaborated with sales teams to develop lead generation strategies across multiple channels.
Mode De Merle
Owner, Marketing Manager, PR Manager, Website Creator
10.2023 - Current
Job overview
- Company Overview: Sustainable Fashion Clothing Brand
- Www.modedemerle.com
- Founded, managed, marketed an online sustainable fashion business with an established business website
- Highly trained with social media applications, USPS shipping, PayPal, Ebay, and various applications to post and sell
- Marketing includes designing a website, placing ads on Instagram, Facebook, Ebay
- Sustainable Fashion Clothing Brand
- Www.modedemerle.com
The Charleston Place Hotel
Communications and Marketing Intern
08.2023 - Current
Job overview
- Compiled marketing briefs, marketing, and communication plans to better the hotel
- Researched analytical data to increase drive toward the hotel website
- Created campaigns to improve social media activity, as well as website activity
Charleston Coffee RoastersCharleston, SC
Public Relations Intern
05.2023 - Current
Job overview
- Developed content and promotional materials for various campaigns
- Created and executed social media strategies to increase customer engagement
- Developed relationships with local media outlets and secured coverage for clients
- Monitored news stories related to client's industry and competitors
- Created reports on media coverage and PR activities
- Drafted letters, articles, newsletters, speeches, blog posts and other materials for internal and external use
Salisbury and ManusCharleston, SC
Retail Sales Associate, Marketing Associate
01.2023 - Current
Job overview
- Responsibilities include retail sales, inventorying large shipments, customer communication, online sales and promotion
- Create Instagram posts and marketing for the company
- Recognized for high sales volume, $2,000 in five hours
Kristin Merrill JewelryBridgeport, CT
Marketing Manager
01.2020 - Current
Job overview
- Provide marketing services including social media for jewelry business
The Belmont CHS Charleston , SC
Marketing Assistant
06.2024 - 07.2024
Job overview
- Organized photo shoots related to product launches or special promotions when necessary.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Worked with cross-functional teams to achieve goals.
- Conducted a photo shoot for beverages and finalized images in Adobe.
Hotel BennettCharleston, SC
Food and Beverage Pool Server
05.2023 - 08.2023
Job overview
- Company Overview: High Luxury Hotel
- Responsibilities include Forbes Luxury 4-star training in food/drink serving, hosting, food running, and customer communication
- Was recognized in the employee weekly newsletter for best service within the first month of work
- Waitressed, beverage served, and hosted in the Hotel Bennett Pool for all persons including celebrities
- Trained in Forbes style communication, excellence, and serving skills
- High Luxury Hotel
etu HOMECharleston, SC
Retail Sales Associate
01.2021 - 01.2022
Job overview
- Sales responsibilities included receiving and inventorying large shipments both from the warehouse and directly from vendors, assisting in merchandising on the floor, preparing goods and merchandise for shipping, well versed on Shopify
- Recognized for high sales volume, over $1K in less than four hours
- Periodically managed the store, merchandising for marketing team
Sachems Head Yacht ClubGuilford, CT
Coach, Co-head Race Team Instructor, Private Instructor
01.2020 - 01.2021
Job overview
- Co-coach of Feva North American Championship Team that was titled first and third place out of 35 boats
- Private Instructor of Sailing Fundamentals for adults and children ages 4-15
Izzysthriftsss.co
Owner, Marketing Manager
01.2020 - 01.2021
Job overview
- Founded, managed, marketed an online sustainable fashion business
- Highly trained with social media applications, USPS shipping, PayPal, Ebay, and various applications to post and sell
- Marketing includes designing and placing ads on Instagram and Depop
StarbucksMonroe, CT
Barista
01.2019 - 01.2020
Job overview
- Worked as a barista, excellent communication skills to ensure customer satisfaction
NEST Arts FactoryBridgeport, CT
Sales Associate and Gallery Attendant
01.2018 - 01.2019
Job overview
- Tended to the gallery during events, priced and prepared merchandise
Guilford Yacht ClubGuilford, CT
Co-head Sailing Instructor
01.2019
Job overview
- Race Team & Junior Instructor on 420s
- Instructor for children ages 5-16 on competitive sail racing and fundamentals of sailing
- Taught private lessons to adults and children
Yale Corinthian Yacht ClubBranford, CT
Summer Sailing Program Instructor
01.2019
Job overview
- Race Team & Junior Instructor on 420s
- Instructor for children ages 5-16 on competitive sail racing and fundamentals of sailing
- Taught private lessons to adults and children
Education
College of CharlestonCharleston, SC
BA from Communications, Marketing
05.2024
Joel Barlow High SchoolRedding, CT
High School Diploma
06.2020
Skills
- Advertising Expertise
- Marketing Expertise
- Market Analysis
- Sales Tracking
- Product Management
- B2B Sales
- Sales Strategy
- Marketing Support
- Communications Strategy
- Social Media Campaigns
- Social Media Management
- Media Relations
- Copyediting
- Advertising and Marketing
- Email Marketing
- Marketing
- Community Relationship Building
- Web Content Creation
- Public Relations Strategies
- Promotions and Advertising
- Communication Management
- Social Media Posts
- Marketing and Sales
- All Social Media Platforms (Instagram, Facebook, LinkedIn, X, Tik Tok)
- Excel
- Word
- Google Forms
- PayPal
- Adobe
- Canva
- Shopify
- Microsoft POS
Activities
- College of Charleston Head Leader for Sustainable Fashion Club, 2023
- College of Charleston Social Media Manager for the Sustainable Fashion Club, 2022-2023
- College of Charleston Sailing Team, 2020
Certification
- Hootsuite Social Media Marketing Certification, Issued April 2024
- Meta- Introduction to Social Media Marketing, Issued February 2024
- Sprinklr Insight Analysis Pro, Issued February 2024
Languages
Spanish
Professional
Timeline
Marketing Assistant
The Belmont CHS
06.2024 - 07.2024
Customer Support and Marketing Specialist
Growth-Drive LLC
05.2024 - Current
Owner, Marketing Manager, PR Manager, Website Creator
Mode De Merle
10.2023 - Current
Communications and Marketing Intern
The Charleston Place Hotel
08.2023 - Current
Public Relations Intern
Charleston Coffee Roasters
05.2023 - Current
Food and Beverage Pool Server
Hotel Bennett
05.2023 - 08.2023
Retail Sales Associate, Marketing Associate
Salisbury and Manus
01.2023 - Current
Retail Sales Associate
etu HOME
01.2021 - 01.2022
Marketing Manager
Kristin Merrill Jewelry
01.2020 - Current
Coach, Co-head Race Team Instructor, Private Instructor
Sachems Head Yacht Club
01.2020 - 01.2021
Owner, Marketing Manager
Izzysthriftsss.co
01.2020 - 01.2021
Barista
Starbucks
01.2019 - 01.2020
Co-head Sailing Instructor
Guilford Yacht Club
01.2019
Summer Sailing Program Instructor
Yale Corinthian Yacht Club
01.2019
Sales Associate and Gallery Attendant
NEST Arts Factory
01.2018 - 01.2019
College of Charleston
BA from Communications, Marketing
Joel Barlow High School
High School Diploma
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