Summary
Overview
Work History
Education
Skills
Websites
Timeline
AccountManager
Allyson Howard

Allyson Howard

Plainfield,IL

Summary

Professional writer who believes that well-crafted stories can redefine brands and organizations, reinvigorate internal and external business communications, and engage and inform consumers in groundbreaking ways. A background in education provided special insight into how information can be wrapped in elements of storytelling to instruct, but also truly charm, an audience. Self-motivated and deadline-driven, works well both independently and collaboratively. Capable of both technical and creative writing, and able to craft anything from blogs and branded content to whitepapers and internal business documentation.

Overview

17
17
years of professional experience

Work History

Content Writer

Freelance
Plainfield, IL
04.2021 - Current
  • Added keywords, meta descriptions and alt image tags to increase SEO presence.
  • Conducted extensive internet research to provide facts and statistics for articles and blogs.
  • Created concise, eye-catching headlines and copy on healthcare and transportation related topics.
  • Researched industry-related topics by performing interviews and combing online sources.
  • Evaluated project requirements and content standards for each project to produce copy in line with creative structure.

Senior Content Creator

Health IPASS
Oakbrook, IL
02.2018 - Current
  • Led creation of a cohesive brand voice and content marketing strategy, including website development and UX design for apps
  • Managed a team including a graphic designer and event coordinator. Also aligned with sales to generate and nurture leads
  • Composed and published ghostwritten articles for CEO and Founder, including a cover story for HFM Magazine
  • Drove brand awareness and cultivated thought leadership through blog posts and LinkedIn articles written on behalf of executive and sales teams
  • Conducted extensive research to provide factual statistics for articles, blogs and landing pages.
  • Employed site manager tools to publish content and maintain professional looking web pages.
  • Edited and optimized pages of evergreen content to improve SEO ranking for specific keywords.
  • Rewrote and reorganized site content to better position products and services.


Copy Editor

Freelance
01.2016 - 01.2018
  • Checked and formatted 1000+ references in CSE style for medical textbook using reference management software
  • Performed copyediting for technical writing copy on a tight deadline
  • Created graphics for medical writings using Adobe InDesign and Illustrator
  • Eaching Experience
  • Verified statistics and facts against internal and external sources.

Intern

New York University
New York, NY
01.2015 - 01.2017
  • Created copy and designed custom marketing kit for Gulliver’s Gate, a miniature world museum located in Times Square using Adobe InDesign and Illustrator in compliance with a client-generated style sheet
  • Conducted research and drafted content for grant proposals and white papers for the non-profit and medical industries
  • Developed a homeschool support and sharing website featuring an online marketplace
  • Produced a digital client newsletter for the financial industry using online newsletter platform
  • Wrote copy tailored to a variety of digital formats such as newsletters, articles, wikis, blogs, etc.

Instructor

Learning Vine Homeschool Extension Program
01.2008 - 01.2014


  • Developed, taught, and adapted customized curriculum for multiple classes and grade levels
  • Designed weekly parent newsletter
  • Provided instruction and feedback in person and via online classroom setting

Teacher

Oswego East High School
Oswego, IL
01.2004 - 01.2006
  • Designed and taught curriculum for 9th-12th grade English, Creative Writing, Film Studies
  • Trained new and student teachers
  • Compiled and evaluated student writing and supervised publication of student literary journal
  • Worked with multi-grade team to develop curriculum in accordance with state standards

Education

MS - Professional Writing

New York University
2017

BS - English & Education

University of Iowa
1999

Skills

  • Hubspot
  • Campaign Development
  • Adobe Systems Software
  • Research and Interviews
  • Multimedia Content Development
  • Product-Specific Writing
  • Project Proposals
  • Social Media Content Writing

Timeline

Content Writer

Freelance
04.2021 - Current

Senior Content Creator

Health IPASS
02.2018 - Current

Copy Editor

Freelance
01.2016 - 01.2018

Intern

New York University
01.2015 - 01.2017

Instructor

Learning Vine Homeschool Extension Program
01.2008 - 01.2014

Teacher

Oswego East High School
01.2004 - 01.2006

MS - Professional Writing

New York University

BS - English & Education

University of Iowa
Allyson Howard