Altay Akgun

Creative and strategic lead for CNS product launch. Led matrixed team in development of market research program, customer identification, and market prep activities. Oversaw creation of all branded and unbranded product launch materials.

Creative and digital strategy lead for endocrinology product re-launch. Led a matrixed, multi-disciplinary team (creative, digital development, media, account management) to define and execute against brand goals, and track KPIs.

Served as a consultant for the oncology launch within a broader oncology portfolio. Defined key services offered by a robust patient support program, and led the development of materials expressing these benefits for patients and prescribers.

Led matrixed client/agency team to develop, implement, and measure thought leadership programs for C-suite Med Tech executives. Creative and strategic lead on content marketing campaigns targeting hospital and health system C-suite customers. Led the ideation and testing of a new brand identity for robust Med Tech services offering. Identified and cultivated emerging KOLs for a MedTech client.

Created pre-launch materials for the medical affairs group in the hematologic rare disease therapeutic area (TA).

Led the tactical concept development team for the product launch in a rare hematologic condition. Developed dynamic patient education videos for a rare hematologic condition.

Content strategy lead for women's health product launch.

Led brand development and content strategy for medical marijuana start-up.

Led a matrixed team to develop a robust disease state awareness social campaign in HIV.

Content strategy lead for a mature GI brand.

Led the conference and internal promotion for the creative team for the ophthalmology product launch.

Matrix management of a multi-disciplinary team that developed best-in-class brand sites for the respiratory medicine franchise. Developed goals and measurement programs for these websites.

Led the corporate communications strategy and execution for a medical device start-up.

Developed market research insights and brand concepts for a rare respiratory disease therapy.