Alvin Ulloa
Atlanta,GA
Summary
Visionary creative leader with over 15 years of experience spearheading innovative solutions across diverse industries including television, sports, wellness, medical, advertising, publishing, merchandise, and non-profit sectors. Proven track record of translating complex concepts into compelling multimedia strategies, driving brand growth, and delivering measurable results.
Overview
24
24
years of professional experience
Work History
Creative Director & Multimedia Designer/ Owner
Alvin Media
New York City And Atlanta Metro
11.2010 - Current
- Orchestrated comprehensive brand strategies resulting in a 30% increase in sales and 97% year-over-year growth in online platform engagement
- Spearheaded creative direction for high-profile clients, aligning visual narratives with organizational objectives and market trends
- Led multidisciplinary teams in developing and executing integrated marketing initiatives, fostering innovation and design excellence
- Pioneered user-centric design solutions, yielding a 100% expansion in client base through enhanced digital experiences
- Advised C-suite executives on multimedia strategies, ensuring alignment with long-term business goals
- Edited, directed, and produced videos for multi-channel campaigns, elevating brand presence across digital platforms
- Created website layouts, focusing on crafting visually appealing and user-friendly designs that enhance the overall user experience
Multimedia Designer and Webmaster
Breakthrough T1D (formerly JDRF International)
New York, NY
01.2011 - 06.2024
- Managed 50+ national chapter websites by ensuring branding fidelity, design alignment, and maintaining site functionality
- Provided technical support to colleagues regarding the use of various multimedia tools and techniques.
- Coordinated with clients throughout the development process to ensure their needs were met.
- Filmed, edited, and produced a video, including conversations with the company CEO.
- Worked on flash animation for promotional, advocacy, and care-related videos for various events, including Type 1 Diabetes National Awareness Month.
Senior Web Designer
Everyday Health, Inc.
New York, NY
06.2005 - 09.2010
- Helmed design initiatives for high-traffic membership websites and funnels, including JillianMichaels.com and WhatToExpect.com
- Mentored and directed freelancers, cultivating a culture of creativity and performance excellence
- Conceptualized and implemented UI designs for mobile applications, enhancing user engagement and retention
- Streamlined website design processes, significantly improving team efficiency and project turnaround times
Web Design Project Manager
Atkins Nutritionals, Inc.
New York, NY
06.2003 - 12.2004
- Steered global website development, integrating e-commerce functionality with brand messaging
- Innovated product visualization techniques, elevating the visual appeal of domestic and international web properties
- Designed informative newsletters for the domestic and international websites
- Directed and assisted other departments with various design projects, including print material for seminars
Associate Web Designer
Reader’s Digest Association, Inc.
Pleasantville, NY
09.2000 - 06.2003
- Optimized web page performance and user experience across multiple international websites
- Collaborated with the Art Director to manage complex web design projects and implement cutting-edge technologies
- Devised Flash animation for sweepstakes and online health exercises
- Attended industry conferences to review and recommend software applications
Education
Bachelor of Arts - Multimedia Design
The City College of New York
AI Concepts and Applications Design -
The New School
New York, NY01.2025
DSNY Master Composter Certification -
Flushing, NY07.2017
Permaculture Design Certification -
Ellenville06.2017
Skills
- Creative Direction & Strategy
- Brand Development & Management
- Cross-functional Team Leadership
- Client Relationship Management
- Innovative Marketing Campaigns
- Digital & Traditional Media Integration
- User Experience (UX) & Interface (UI) Design
- Video Editing & Animation
- Project & Resource Management
- Design leadership
Technical Skills
Adobe Creative Suite, Figma, Sketch, WordPress, Elementor, CSS3, HTML5, PHP, JavaScript
Languages
- English, Read & Write
- Spanish, Read & Write
Industry Clients
- CBS Sports Interactive
- Weil Cornell Medical College
- Everyday Health Inc.
- Scholastic Inc.
- National Grid Inc.
- Autism Speaks
- Vitech Inc.
Timeline
Multimedia Designer and Webmaster
Breakthrough T1D (formerly JDRF International)
01.2011 - 06.2024
Creative Director & Multimedia Designer/ Owner
Alvin Media
11.2010 - Current
Senior Web Designer
Everyday Health, Inc.
06.2005 - 09.2010
Web Design Project Manager
Atkins Nutritionals, Inc.
06.2003 - 12.2004
Associate Web Designer
Reader’s Digest Association, Inc.
09.2000 - 06.2003
Bachelor of Arts - Multimedia Design
The City College of New York
AI Concepts and Applications Design -
The New School
DSNY Master Composter Certification -
Permaculture Design Certification -
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