Alysha Cauffman

• Streamlined operations and visited many sock manufacturers and cotton farms in the US that aligned with the brand vision.
• Drove product development from concept to launch, ensuring we didn't cut corners on quality and craftsmanship.
• Created our brand identity, product designs, oversaw website construction, and photographed all of our products.
• Leveraged social media platforms and email messaging for targeted brand awareness.
• Developed partnerships and collaborations with influencers that fit our brand values.
• Launched a national give-back program during 2020 where we provided socks to all the nurses working in healthcare.

• Work with brands to photograph their products and create an aesthetic social media.

• Work closely with our product designer to oversee designs, colors choices, and product development.
• Photographed and edited all products for website and marketing materials.
• Established communication with suppliers to oversee product integrity, order samples, and make sure shipping deadlines are met.
• Developed creative videos and promotional content for company campaigns from concept to completion.
• Created marketing materials, including brochures, packaging and product catalogs to brand standards.
• Worked with influencers to create collaborations and brand affiliates.
• In charge of social media channels and using a consistent brand voice.

• Worked closely with CEO and presented ideas for marketing initiatives, brand cohesiveness and customer satisfaction.
• Cultivated relationships and partner deals with vendors and industry influencers to create positive brand collaborations.
• Headed up successful product launches and coordinated marketing efforts. This included sourcing and designing products to sell and then photographing them.
• Oversaw preparation of marketing copy, images, videos, emails, and other branding materials.
• Spearheaded rebranding efforts, effectively revitalizing the company''s image and increasing overall market share.
• Created and managed social media to increase engagement.

• Analyzed website analytics to identify popular topics and areas for improvement in future content creation efforts.
• Published regular pieces on the HowDoesShe blog.
• Implemented SEO strategies to optimize web content for search engines.
• Maintained brand voice through photographing and editing images for both my articles and others on the team.
• Managed our blog advertisers and communication with them. Also set up the guest blogging opportunities and partnerships.

• Increased students'' confidence in their dancing abilities through consistent encouragement and constructive criticism.
• Conducted private lessons for advanced dancers, focusing on technique refinement and competitive preparedness.
• Choreographed routines for recitals and performances.

• Handled sensitive information discreetly, maintaining confidentiality when managing personnel files or test scores.
• Entered data into system and updated student grades with information to keep information current.
• Managed filing system, entered data and completed other clerical tasks.

• Checked patient vitals such as temperature, blood pressure, and blood sugar levels.
• Cared for clients with diagnoses such as respiratory failure, diabetes, Alzheimer's disease, and Parkinson's disease.
• Evaluated patients to identify and address wounds, behavioral concerns, and medically relevant symptoms.
• Assisted nursing staff with completing daily rounds, documenting vital signs and answering calls.

Minor Degrees in Health Science, Marriage and Family Studies, and Dance