Alyson Chuyang
San Francisco,CA
Summary
Creative and results-driven content strategist with 5+ years of experience in journalism, digital storytelling, and community content creation. Skilled in copywriting, editorial research, and shaping brand persona across social media, newsletters, and web. Background in arts and entertainment editing and storytelling, paired with strong organizational and research abilities honed through hybrid creative-operations roles. Passionate about crafting authentic narratives that resonate with diverse global audiences.
Overview
6
6
years of professional experience
Work History
Media and Communications Strategist
DPP Tech
07.2024 - 08.2025
- Wrote and edited copy for LinkedIn campaigns, blog posts, and updated web pages to align with new brand identity and refined tone.
- Conducted competitor and industry research to support content strategy and inform brand positioning.
- Assisted in rebranding by developing clearer, more approachable messaging and refreshing visual and written assets across digital channels.
SJtoday City Editor
6AM City
01.2022 - 02.2024
- Produced and edited daily newsletters, headlines, captions, and articles for 35K+ readers — researching, writing, and shaping stories with a clear, consistent editorial voice.
- Created copy for sponsored content, including promotions for vacation rentals, local events, ticketed performances, and brand partnerships, adapting messaging to fit SJtoday's community-focused tone.
- Grew SJtoday's audience through compelling narrative framing and high-impact copy, driving 6,314% social growth, 2,995% subscriber growth, and 5.7M+ organic impressions.
- Collaborated with cross-market editors to refine tone, integrate SEO keywords naturally, and ensure copy accuracy, clarity, and on-brand execution.
Arts & Entertainment Editor
Spartan Daily
12.2019 - 07.2020
- Led the A&E section for a newsroom publishing 5x weekly, planning, assigning, and editing multiple daily stories in collaboration with writers and executive editors.
- Generated editorial concepts across arts, fashion, food, film, culture, and campus trends that shaped story angles and refined tone for a consistent, engaging voice.
- Partnered with photographers, designers, and multimedia producers to enhance storytelling, integrating visuals created in Adobe Creative Suite.
- Ensured clarity, accuracy, and style consistency across all section content, strengthening editorial quality and reader engagement.
Education
Bachelor of Science - Journalism
San Jose State University
San Jose, California, CA07-2020
Skills
- Copywriting
- Editorial Research
- Brand Voice Development
- Trend Monitoring
- Visual Storytelling
- Community Engagement
- Social Media Management
- Interpersonal Communication
- Detail-Oriented
- Email Marketing
- Canva
- Adobe Express
- Microsoft Office Suite
- Google Workspace
Timeline
Media and Communications Strategist
DPP Tech
07.2024 - 08.2025
SJtoday City Editor
6AM City
01.2022 - 02.2024
Arts & Entertainment Editor
Spartan Daily
12.2019 - 07.2020
Bachelor of Science - Journalism
San Jose State University