Alyson Guerricabeitia
Boise,ID
Summary
I am a passionate Marketing student at Boise State University with an interest in communications. Alongside my emphasis, I am pursuing a certification in Business Analytics. My studies are fueled by my love for design and its power to shape perceptions. I thrive on exploring the synergy between consumer behavior and impactful branding strategies.
Overview
3
3
years of professional experience
Work History
Private Nanny
Norton Family
Boise, Idaho
02.2021 - Current
- Organized and planned a variety of activities to stimulate physical, mental, and emotional growth for the children.
- Communicated with parents regularly to discuss concerns related to the care of their children.
- Developed an understanding of each child's unique needs and provided the appropriate supervision and guidance.
- Engaged in creative play with the children such as reading stories, playing games, or drawing pictures.
- Monitored the behavior of the children to enforce appropriate conduct standards set by parents.
- Responded quickly in emergencies using sound judgment and problem-solving skills.
National Student Advertising Competition
Boise State University
Boise, Idaho
01.2024 - 05.2024
- Demonstrated leadership by making improvements to collaborative classroom work processes.
- Prioritized and organized tasks to efficiently accomplish campaign goals.
- Developed successful marketing campaigns for a client based on their specific objectives and needs.
- Conducted market research to identify target audience segments and determine appropriate channels for outreach efforts.
- Ensured compliance with legal requirements related to advertising activities.
- Elected to a leadership position and nominated to present campaign to NSAC faculty.
Undergrad Research Showcase
Boise State University
Boise, Idaho
02.2024 - 05.2024
- Implemented a survey to gather insights via SPSS software to identify trends in meat consumption.
- Collaborated with a group to present the results of research findings to board members.
Education
Bachelor of Science - Marketing
Boise State University
Boise, ID12-2024
High School Diploma -
Boise High School
Boise05-2020
Skills
- Schedule Management
- Marketing Communications
- CPR training
- Powerbi Software Proficiency
- Google Analytics certified
- Hubspot Content Marketing Certification
- Google Ads Certification
Timeline
Undergrad Research Showcase
Boise State University
02.2024 - 05.2024
National Student Advertising Competition
Boise State University
01.2024 - 05.2024
Private Nanny
Norton Family
02.2021 - Current
Bachelor of Science - Marketing
Boise State University
High School Diploma -
Boise High School
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