Alyss Parr

Responsible for researching, planning and creating content to boost website and social media traffic and engagement. Aided team in creating overall marketing strategy for North America that aligned with global needs.

• Boosted website traffic 54% and engagement 67% - number of total users from all of NA as of October was higher than the 2022 12-month total
• Increased overall content views by 26% for the year as of October ‘23
• Created 2024 budget with an emphasis on increased conference sponsorship investment - tracked and managed 2023 budget
• Aided in developing performance marketing campaign to further sales goals and extend brand reach
• Collaborated with cross-functional teams and executive leadership to design and develop pitch decks and proposal submissions
• Coordinated and managed event calendar of conferences, speaking engagements and networking meetups

• Made restaurant special events process improvements including planning, scheduling, coordination, and space management
• Maintained various areas of the employee journey including interviewing, hiring, onboarding and offboarding
• Reduced financial inconsistencies and managed financial aspects of the business, including budgeting, invoices purchasing, event billing and inventory management for optimal profitability
• Mentored staff members, fostering a supportive work environment that enhanced employee performance and retention.
• Optimized scheduling practices to ensure appropriate coverage during peak hours while minimizing labor costs.

• Maintained all areas of the employee journey: interviewing, hiring, onboarding, orientation, training, mentoring and separations
• Planned, coordinated and scheduled large parties, events, and catering that happened simultaneously with service times
• Kept facility compliant with health codes, sanitation requirements and license regulations, alleviating potentially heavy fines
• Enhanced financial controls to minimize theft and loss risks, continuously maintaining accurate accounts and cash drawers
• Tracked and managed financials including budget, product and labor, and invoicing to reduce costs and optimize restaurant profitability

• Improved COGS percentage by approximately 2% within 6 months of receiving purchasing responsibilities by identifying areas of excess waste, improved inventory practices, careful review of financial reports, and staff training
• Aided in the hiring process through interviewing candidates, conducting new hire orientations, and general onboarding procedures
• Led staff meetings and provided coaching and guidance to staff and junior managers; Responsible for staff scheduling