Vendor Portals (IDM, Vendor Central, Extranet, etc)
Alyssa French
Channel Sales & Merchandising Manager
St. Jospeh
Summary
Accomplished sales & merchandising professional with a demonstrated history of growing sales and category profitability through managing pricing and promotions, channel strategy and new product launches.
Overview
13
13
years of professional experience
Work History
Career Break: Family Caregiving
French Household
11.2023 - Current
- Managed household operations, coordinating schedules, appointments, and daily routines across family members.
- Maintained budget tracking, bill coordination, and expense organization with strong attention to detail.
Product Merchandising Manager, KitchenAid
Whirlpool Corporation
01.2023 - 10.2023
- Drive category growth profitably by defining and communicating the winning channel strategy
- Category P&L owner. Responsible for delivering annual financial metrics (Net Sales, Direct Contribution Margin, Market Share and Ending Operating Profit)
- Collaborate with the sales team to drive right flooring assortments in line with channel strategy to drive growth
- Create & drive demand by owning pricing and promotional strategies for stand mixers, stand mixer attachments and accessories
- Collaborate with sales and demand planners to ensure monthly forecasts are accurate for financial and inventory outlooks.
- New product launches
Channel Sales Manager, CPG
Whirlpool Corporation
01.2020 - 12.2022
- Built, managed and grew Whirlpool's strategic relationship with Amazon, with experience in Target, Bed Bath & Beyond and Meijer.
- Created incremental sell-through opportunities to achieve/exceed our profit plan for Whirlpool's CPG brands: Swash, everydrop and affresh
- Exceeded sales expectations and increased profitability through effective sales strategy and business planning, 2020 - 2022 +72%
- Negotiated yearly terms, product launches and buys to meet CPG annual targets
- Managed Amazon's search campaigns with YoY ROAS growth
- Cross-collaborated with operations, logistics, brand, product, shopper, demand planning, and finance
- People leadership
National ECommerce Key Account Manager
Franke Kitchen Systems
03.2019 - 10.2019
- Developed and maintained direct relationships with key eCommerce customers: Amazon, The Home Depot, Wayfair, and Lowe's
- Exceeded overall channel growth by 72%
- Key leader in developing eCommerce channel through digital marketing initiatives for over 150 ASINs/SKUs: AMS, A+ content, salient bullets, enhanced imagery, reviews, campaigns, etc
- Elevated account management by predicting potential competitive threats and outlining proactive solutions
National Key Account Manager
Robert Bosch Tool Corporation
02.2018 - 03.2019
- Managed and fostered relationships with key eCommerce customers: Amazon and CPO Tools
- Strategically grew business unit growth by double digits
- Conducted quantitative analysis to provide insights into performance, efficiency opportunities, and customer needs
- Analyzed market trends and the competitive environment to build overall customer strategy to generate profitable growth
- Developed, forecasted, and executed annual sales plan
- Worked cross-functionally (marketing, logistics, finance & product teams) to ensure high levels of customer support
ECommerce Sales Specialist
Robert Bosch Tool Corporation
10.2017 - 02.2018
- Managed, supported, and grew business relationships with existing accounts and developed strategies to increase sales and revenue
- Led collaborations for an omni-channel merchandising approach, ensuring best-in-class shopping experience
- Organized information by studying, analyzing, interpreting and classifying data
- Uncovered customers' needs through sales discussions to further drive growth
- IoT and Connectivity Project: Bosch BLUEHOUND, Spearheaded IoT product launch and sales through entrepreneurial-like efforts
National Account Sales Coordinator
Robert Bosch Tool Corporation
04.2016 - 10.2017
- Primary support to The Home Depot's corporate sales team
- Managed customer merchandising projects for new product launches and refreshes
- Coordinated cross-functionally with pricing, deductions, customer service, marketing, logistics, and field sales teams
- Pioneered a new CIP and standardized the company-wide policy
- Developed and led quarterly marketing playbooks
- Responsible for launching and maintaining items on HomeDepot.com
- Planned, executed, and led major customer events
Marketing Manager
Integration Sports
02.2014 - 06.2015
- Created digital content
- Domestic and international English speaking liaison
- Formulated and coordinated marketing plans and activities
- Leveraged expat community to build strong, local relationships
Education
International Masters of Business Administration -
Feng Chia University, AACSB Accredited
Taichung, Taiwan Jan 2014 - 01.2016
Bachelors of Science - Public And Non-Profit Administration & Women And Gender Studies
Grand Valley State University
Allendale, MI Aug 2007 - 04.2011
Software
Microsoft Office
SAP
Tableau
Timeline
Career Break: Family Caregiving
French Household
11.2023 - Current
Product Merchandising Manager, KitchenAid
Whirlpool Corporation
01.2023 - 10.2023
Channel Sales Manager, CPG
Whirlpool Corporation
01.2020 - 12.2022
National ECommerce Key Account Manager
Franke Kitchen Systems
03.2019 - 10.2019
National Key Account Manager
Robert Bosch Tool Corporation
02.2018 - 03.2019
ECommerce Sales Specialist
Robert Bosch Tool Corporation
10.2017 - 02.2018
National Account Sales Coordinator
Robert Bosch Tool Corporation
04.2016 - 10.2017
Marketing Manager
Integration Sports
02.2014 - 06.2015
International Masters of Business Administration -
Feng Chia University, AACSB Accredited
Jan 2014 - 01.2016
Bachelors of Science - Public And Non-Profit Administration & Women And Gender Studies
Grand Valley State University
Aug 2007 - 04.2011