Hi, I’m
Alyssa Johnson
Virginia Beach,VA
Summary
Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed projects to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations.
Overview
4
years of professional experience
Work History
Elite Photography
Marketing Director
08.2020 - Current
Job overview
- Built strong relationships with industry professionals and influencers.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
- Planned and executed events and marketing programs to increase qualified leads.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Optimized digital marketing efforts for increased online presence and customer engagement.
- Increased consumer engagement by creating personalized experiences through targeted segmentation strategies.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Improved lead generation through targeted email marketing campaigns and data-driven analytics.
- Created innovative strategies to drive customer engagement.
- Created and managed marketing budget, ensuring maximized ROI.
- Conducted market research to identify customer needs and preferences.
- Created and managed social media campaigns to increase brand engagement.
- Optimized email campaigns to increase open and click-through rates.
- Continually maintained and improved company's reputation and positive image in markets served.
- Improved website visibility through development and implementation of SEO strategies.
- Devised content strategy to effectively engage target audiences.
- Conducted market research to identify new opportunities and target markets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Longboards Restaurant & Bar
Bartender
08.2021 - 12.2022
Education
Longwood UniversityFarmville, VA
Associate of Science from Political Science
05.2022
Skills
- Networking
- Digital Marketing
- Strategic Planning
- Project Planning
- Project Management
- Marketing campaign development
Accomplishments
- Executed multiple programs for lead and client development
Timeline
Bartender
Longboards Restaurant & Bar
08.2021 - 12.2022
Marketing Director
Elite Photography
08.2020 - Current
Longwood University
Associate of Science from Political Science
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