Micah D. Long
Euless,Tx
Summary
Dedicated Army veteran with a Bachelor of Arts degree in Culinary Management, seeking full-time employment in a dynamic, fast-paced, and growing organization that offers opportunities for advancement. Highly motivated to take the next step in my career and contribute to a team-oriented environment where I can grow and make a lasting impact.
Overview
28
28
years of professional experience
Work History
Marketing Director
Texas Harley-Davidson
10.2019 - Current
- Created a new revenue stream by securing and managing a contract with an external convenience vending café vendor
- Negotiated pricing and managed logistics for all Texas Harley-Davidson events, including planning, advertising, vendors, bands, DJs and on-site hosting
- Consistently increased dealership traffic by organizing weekly Friday motorcycle rides for over two years and coordinating monthly dinner rides
- Maintained high-level sales professionalism with full command of the sales process and comprehensive product knowledge
- Managed a $400,000+ marketing budget, achieving a full Motor Company Market Development Funds reimbursement of $94,000
Motorcycle Fit Specialist
Texas Harley-Davidson
10.2019 - Current
- Consulted with customers to assess riding experience, physical ergonomics, and performance preferences to ensure proper motorcycle fit
- Recommended appropriate motorcycle models, seating, handlebars, foot controls, and accessories to optimize comfort, control, and safety
- Conducted in-depth product demonstrations and test ride preparations to align customer needs with motorcycle capabilities
- Collaborated with sales and service teams to deliver a seamless purchasing and customization experience
- Maintained expert-level knowledge of motorcycle specifications, fitment options, and customization solutions
Assistant Sales Manager - Motorcycle Sales
Texas Harley-Davidson
10.2019 - Current
- Supported daily motorcycle sales operations, ensuring adherence to dealership sales processes and performance standards
- Assisted in coaching and motivating sales staff to achieve individual and team sales goals
- Worked directly with customers to close motorcycle sales, structure deals, and deliver an exceptional buying experience
- Maintained expert knowledge of motorcycle inventory, financing options, and aftermarket products
- Assisted with inventory management, pricing strategy, and merchandising to maximize sales opportunities
- Helped resolve customer concerns and supported delivery coordination to ensure high satisfaction and repeat business
Car Sales Associate
John Eagle Honda
05.2019 - 09.2019
- Delivered a professional, customer-focused sales experience throughout the full sales cycle, from initial greeting to vehicle delivery
- Demonstrated strong Honda product knowledge with a high attention to detail
- Met or exceeded monthly sales goals by building trust-based client relationships
Operations Manager
BBrands Group LLC (Burger Craft | Rustic Flatbreads | Stir)
05.2018 - 02.2019
- Opened and launched three restaurant concepts within a shared food-court environment
- Conceptualized bar and flatbread operations from inception, including menu development, recipes, and brand standards
- Implemented a new POS system and customized reporting to align with company objectives
- Controlled and maintained combined food cost at 25% across outlets
Kitchen Manager
NRP Florida - Applebee's
08.2016 - 10.2017
- Maintained brand standards through staff training, inventory management, and cost control
- Reduced labor costs to 17% and maintained food costs at 22%
Bar Manager | Service Manager
Urban Flats
08.2015 - 07.2016
- Managed bar operations with a focus on cleanliness, inventory control, proper stocking, and elevated guest service
- Developed and launched a craft beer, spirits, and cocktail program with cost controls to reduce waste
- Scheduled and supervised service and bar staff; managed beverage, wine, and liquor (BWL) inventory and ordering
Assistant General Manager
The Townhouse Restaurant
07.2014 - 08.2015
- Oversaw daily operations of a high-volume restaurant, including social media marketing
- Trained new employees and conducted food handler certification classes
- Fostered a team morale environment while ensuring compliance with company standards
Assistant Manager | Bartender | Head Server | Expeditor
Reggae J's Island Grill
04.2008 - 08.2010
- Managed alcohol and merchandise inventory
- Supervised and trained service staff with emphasis on guest experience
- Performed opening and closing managerial duties for both restaurant and late-night bar operations
Staff Sergeant | EOD Team Leader
United States Army
03.1998 - 11.2006
- Deployed to Iraq in 2003 and 2004 in support of Operation Iraqi Freedom
- Led explosive ordnance disposal operations, safely neutralizing hazards totaling over 200,000 lbs of explosive weight
- Awarded (4) Army Commendation Medals, (4) Army Achievement Medals, and (2) Good Conduct Medals
- Honorable discharged after eight years of service
Education
Bachelor of Arts - Culinary Management
The International Culinary School at The Art Institute of Tampa
Tampa, FL06.2014
Skills
- Networking
- Digital marketing
- Strategic planning
- Project planning
Timeline
Marketing Director
Texas Harley-Davidson
10.2019 - Current
Motorcycle Fit Specialist
Texas Harley-Davidson
10.2019 - Current
Assistant Sales Manager - Motorcycle Sales
Texas Harley-Davidson
10.2019 - Current
Car Sales Associate
John Eagle Honda
05.2019 - 09.2019
Operations Manager
BBrands Group LLC (Burger Craft | Rustic Flatbreads | Stir)
05.2018 - 02.2019
Kitchen Manager
NRP Florida - Applebee's
08.2016 - 10.2017
Bar Manager | Service Manager
Urban Flats
08.2015 - 07.2016
Assistant General Manager
The Townhouse Restaurant
07.2014 - 08.2015
Assistant Manager | Bartender | Head Server | Expeditor
Reggae J's Island Grill
04.2008 - 08.2010
Staff Sergeant | EOD Team Leader
United States Army
03.1998 - 11.2006
Bachelor of Arts - Culinary Management
The International Culinary School at The Art Institute of Tampa