Alyssa Marotta

Designs positioning plans for products to help maximize sales, and gross profit. Creates and implements new programs to drive customer freshness perception, and other KVIs . Presents programs to field support and leadership to facilitate operational excellence. Trains team members on job responsibilities, and cultivates and fosters a learning and growth environment. Analyzes sales data to identify opportunities for growth in specific product lines. Successfully negotiates promo funds, growth incentives, and cost changes with vendor partners. Collaborates with cross-functional teams to create targeted campaigns based on consumer and seasonal trends. Effectively manages P&L for the department.

Analyzed the efficiency of promotions based on net coupon expense, incremental sales, cannibalization, and pull-forward. Championed the process of assortment decisions by analyzing shrink, sales, and market share. Developed reports and presentations for senior stakeholders on category performance, trends and insights. Collaborated with cross-functional teams such as marketing, finance, supply chain to ensure alignment across departments. Provided recommendations on pricing strategies to maximize profits while staying competitive in the marketplace.

Drove the success and operational effectiveness of the deli and bakery departments within the district. Worked with stores and category on the development and implementation of SOPs and standards. Worked with sales leads on divisional reporting of push items to help drive a selling culture. Created a training plan to develop new specialists. Delivered financial KPIs for the district. Conducted store visits, spending time coaching and developing deli and bakery department staff to achieve business results and personal growth goals.

Created a culture of selling. Won the Holiday Sales contest by driving the most sales per 1000 customers on key holiday items. Implemented standards involving proper food handling practices, safety, and sanitation. Achieved shrink, sales, and operational budgets. Assessed candidates for further development. Executed plans to increase profitability and efficiency.