Alyssa Myles

Management & Strategy

• Develop and execute social media strategies across Meta, YouTube, TikTok, X, and LinkedIn to drive audience growth and engagement
• Lead and manage a team of 3, overseeing content strategy, branding, copywriting, creative assets, and scheduling
• Analyze performance metrics and optimize strategies based on data insights, platform trends, and best practices
• Managed paid Meta advertising campaigns through Facebook Ads Manager, optimizing lead generation and campaign performance
• Collaborated cross-functionally to enhance workflows, training processes, and operational efficiency
• Support client onboarding, troubleshoot account issues, and conduct social media audits to ensure platform optimization and compliance

Creative & Content

• Create trend-driven content, including copywriting, storyboarding, and visual asset development for social campaigns
• Provided creative direction and editing feedback for video content, ensuring alignment with brand standards through detailed revision notes and timestamps
• Oversaw content scheduling and campaign execution across multiple social platforms
• Developed print and marketing materials for company conferences and events
• Review and edit creative deliverables to maintain consistent brand voice and visual standards

Marketing/Account Management:

• Developed marketing assets for webinars, podcasts, and company conferences, including promotional graphics, signage, banners, agendas, and event materials
• Managed podcast production in collaboration with external production teams, coordinating episode organization, edits, and publishing assets
• Supported live webinar production through event setup, livestream management, and audience moderation
• Managed up to 17 client accounts, serving as the primary liaison between clients and internal teams
• Led client reporting meetings, managed project workflows through ClickUp and Google Workspace, and ensured timely delivery of campaign assets
• Assisted with content creation, press releases, and ad hoc marketing requests
• Coordinated quarterly video shoots from planning to execution, including content development, production oversight, editing coordination, and social media distribution

• Expanded social media following by 5,600 across four platforms, enhancing brand visibility
• Managed company social media platforms through effective copywriting, scheduling, and publishing
• Utilized AI tools like HubSpot and ChatGPT to optimize social media campaigns
• Designed amplification strategies for award promotions and thought leadership content
• Conducted audits detailing social marketing efforts and strategic recommendations
• Analyzed hashtags, providing recommendations for enhanced client engagement
• Created eye-catching graphics using Canva and Adobe for varied media uses
• Guided executive team in implementing email marketing strategies, including CRM management

• Executed comprehensive social media marketing campaigns, including giveaways and discounts
• Orchestrated copywriting for engaging social media posts and campaigns using SEO research
• Revamped aesthetic for Instagram, LinkedIn, and Facebook pages to enhance brand consistency
• Developed promotional content using Canva and Adobe Creative Suite, increasing revenue by 20%
• Grew Instagram followers by 13,000 after launching account from scratch
• Analyzed audience reach and engagement metrics to monitor campaign effectiveness
• Engaged with followers through interactive stories, direct messages, polls, and comments.

• Assisted in creating, distributing, and assessing email marketing campaigns to boost audience engagement
• Researched and developed targeted prospect audiences to support marketing objectives
• Contributed to lead generation by analyzing contact lists using Salesforce and LinkedIn Navigator
• Utilized LinkedIn Navigator to target position-specific leads and maintain campaign awareness
• Designed and produced quarterly newsletters to inform strategic decisions for top executives
• Collaborated with design team to redesign corporate website, enhancing typography and layout
• Reported weekly to marketing manager and SVP on campaign performance metrics
• Maintained comprehensive records of clients and campaign details to support initiatives

• Coordinated logistics for advertising shoots, including talent booking, travel arrangements, and catering services
• Assisted owner during production days to ensure seamless execution of projects
• Contributed marketing ideas and strategic planning for product launches in weekly meetings with COO
• Conducted competitor analysis on packaging and presentation, consolidating findings into a report for COO
• Collaborated with COO to create preliminary design reviews for newly developed and reformulated products
• Managed product deliverables and billing by generating expense reports and invoices for prior expenses
• Wrote web content and brochures for new product line to enhance market presence
• Set up company’s trade show exhibit at Orlando Hair Skin Nail Beauty Trade Show, effectively showcasing products

• Created digital “look books” to market business's range of talent
• Created and maintained a curated list of social media influencers to enhance promotion of agency services and talent
• Updated social media accounts with new graphics and images to promote agency clients
• Developed advertising and promotional materials to effectively showcase agency services to potential clients
• Identified potential business clients through market research and targeted cold calls, expanding agency's reach
• Marketed and managed financial transactions for sale of used agency clothing to web retailers
• Coordinated schedule of events for agency participants at Miami Swim Week, including travel itineraries for talent