ALYSSA PALMER
Indianapolis,IN
Summary
Results-driven sports marketing professional with over 7 years in sponsorship strategy and partnership development. Specializes in managing NCAA partnerships to enhance fan engagement and deliver partner value. Experienced in building stakeholder relationships, leading agency collaborations, and negotiating complex agreements that drive consumer-focused marketing initiatives.
Overview
9
9
years of professional experience
Work History
Assistant Director, Corporate Relations
NCAA
Indianapolis, IN
09.2023 - Current
- Led strategic relationships with Fortune 500 partners including Capital One, GEICO, LG, Samsung Galaxy, and Werner, negotiating sponsorship assets and executing integrated marketing initiatives across NCAA championships.
- Partner with CBS Sports, ESPN, Turner Sports, creative agencies, and internal marketing teams to execute national sponsorship campaigns aligned with business objectives.
- Develop end-to-end activation strategies across 90+ NCAA championships spanning broadcast, digital, experiential, hospitality, and social channels that increase brand visibility and fan engagement.
- Influenced activation strategy using audience insights, event analytics, and post-campaign performance reporting to enhance partnership ROI and inform future investment decisions.
- Directed agency partners, vendors, and internal stakeholders, managing multiple projects, budgets, creative approvals, and contractual deliverables to ensure timely execution.
- Presented sponsorship strategies and activation updates to executive leadership, ensuring successful execution of initiatives across marquee NCAA championships.
Account Executive
Arc Worldwide (Unilever)
Chicago, IL
07.2021 - 09.2023
- Led integrated shopper marketing campaigns for Unilever brands, developing omnichannel programs connecting insights with retail execution.
- Coordinated cross-functional collaboration among marketing teams, agencies, and analytics to execute national campaigns effectively.
- Facilitated NCAA partnership activations, ensuring brand consistency and compliance during campaign execution.
- Presented strategic recommendations to stakeholders while identifying new growth opportunities based on performance insights.
- Oversaw budgets, project timelines, and performance reporting to enhance marketing effectiveness after campaigns.
Account Executive
Marketing Werks (Verizon)
Chicago, IL
10.2019 - 06.2021
- Managed regional field marketing programs for Verizon, driving consumer engagement and delivering results against key performance metrics.
- Coordinated agency partners, field teams, and client stakeholders to execute integrated marketing initiatives, ensuring alignment and effectiveness.
- Developed campaign reporting and business insights, informing future marketing strategies.
Assistant Account Executive
Mosaic Sales Solutions (Contract)
Chicago, IL
03.2019 - 09.2019
- Executed experiential marketing programs for national brands, including Clorox, Amazon, and Michelob Ultra, enhancing brand visibility and consumer engagement.
- Managed campaign budgets and execution timelines, ensuring adherence to brand standards and timely delivery of marketing initiatives.
- Coordinated logistics with agency partners and vendors to deliver successful brand activations that resonated with target audiences.
Gatorade Project Coordinator
Paragon Marketing Group (Contract)
Chicago, IL
01.2018 - 10.2018
- Coordinated NCAA Gatorade summer camp activations across 18 universities, ensuring seamless logistics and effective partner communications.
- Facilitated sports marketing initiatives, promoting the Gatorade brand to collegiate athletes and consumers.
- Oversaw budgets and vendor management while reporting performance to optimize operational processes.
Education
Master of Arts -
Lindenwood University
Bachelor of Arts -
University of Illinois at Springfield
Skills
- Partnership negotiation and sponsorship strategy
- Sports marketing and brand activation
- Agency management and consumer insights
- Experiential marketing and cross-functional leadership
Timeline
Assistant Director, Corporate Relations
NCAA
09.2023 - Current
Account Executive
Arc Worldwide (Unilever)
07.2021 - 09.2023
Account Executive
Marketing Werks (Verizon)
10.2019 - 06.2021
Assistant Account Executive
Mosaic Sales Solutions (Contract)
03.2019 - 09.2019
Gatorade Project Coordinator
Paragon Marketing Group (Contract)
01.2018 - 10.2018
Master of Arts -
Lindenwood University
Bachelor of Arts -
University of Illinois at Springfield