Sydney Boyer
Birmingham,AL
Summary
Accomplished professional with a strong background in B2B strategy and partnership activation at New Orleans Pelicans and their G League Team. Focused on driving revenue growth and executing impactful campaigns, with a track record in successful contract negotiations. Notable for securing key partnerships and boosting brand visibility across diverse platforms.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Director of Corporate Partnerships Interim
New Orleans Pelicans; Birmingham Squadron
07.2025 - Current
- Direct all corporate partnership operations for more than 40 active partners, focusing on strategy and relationship management.
- Managed staff to align efforts across activation, creative, and marketing teams for optimal partner experiences.
- Achieved over $165,000 in new partnership revenue while ensuring robust renewal performances.
- Secured partnerships with notable brands, including Tito's Vodka and Kia.
- Supervised sponsorship activations during Pelicans vs. Rockets preseason game, managing LED signage and giveaways.
- Collaborated with corporate and marketing teams to deliver consistent brand messaging and ROI metrics during 2025–26 season.
Head of Sales, NIL Partnerships & Marketing
University of Cincinnati Intern
12.2024 - 05.2025
- Served as Head of Sales for Division I NIL initiatives, overseeing outreach, proposals, and partnership negotiations.
- Closed partnerships for 100s of athletes, including deals with Alani Nu, Good Molecules, and local businesses.
- Supported and executed the $45K “In Her Likeness” women’s NIL campaign with Altius Sports.
- Managed athlete onboarding, contract support, campaign reporting, and fulfillment across department-wide NIL activations.
Seasonal Sales & Marketing Associate
Florence Y’alls Intern
10.2024 - 01.2025
- Supported ticketing and sponsorship outreach, lead generation, and community partner engagement.
- Assisted with promotional planning and execution for group experiences and off-season events.
Brand Partnerships & Marketing Manager
Habegger Inc.
05.2022 - 05.2024
- Directed B2B marketing and partnership strategy across multiple territories, supporting sales and client growth.
- Increased SEO-driven engagement by 158% through digital campaigns, content strategy, and targeted promotions.
- Launched and led “HOLES HVAC,” an e-commerce venture for overstock inventory:
- Designed and managed the website + fulfillment process
- Owned all client outreach, sales, and marketing strategy
- Executed promotional activations and built brand awareness from the ground up
- Coordinated vendors and cross-functional teams for large-scale partner campaigns and events.
Education
MBA - Marketing & Sports Focus
University of Cincinnati
Cincinnati, OH04.2025
Journalism - Specialization
Michigan State University
Lansing, MI10.2024
BBA - Marketing | Minor in Leadership
Franklin University
Columbus, OH05.2022
Skills
- B2B strategy
- Sponsorship sales
- Contract negotiation
- CRM management
- Partnership activation
- Revenue growth
- Campaign execution
- SEO
- Community programs
- Grassroots marketing
- Game day activations
- NBA G League
- Minor League Baseball
- Division I NIL
- MLS-affiliated academies
- Team management
- Program coordination
- Salesforce
- Canva
- Adobe Creative Suite
- Microsoft Office
- Slack
Certification
- NIL (NFHS)
- Sports Marketing (Northwestern)
- Advertising & Society (Duke)
Coaching Experience
- Soccer Program Coordinator, Mount St. Joseph University (DIII), 2025, Present
- Interim Head Coach / Full-Time Assistant Coach, Dayton Dutch Lions (USL W), 2025, 2025
- Youth Coach, FC Barcelona Academy (USA), 2024, 2024
- Head Coach, Finalist for Ohio Coach of the Year, SouthStars SC, 2020, 2025
Timeline
Director of Corporate Partnerships Interim
New Orleans Pelicans; Birmingham Squadron
07.2025 - Current
Head of Sales, NIL Partnerships & Marketing
University of Cincinnati Intern
12.2024 - 05.2025
Seasonal Sales & Marketing Associate
Florence Y’alls Intern
10.2024 - 01.2025
Brand Partnerships & Marketing Manager
Habegger Inc.
05.2022 - 05.2024
MBA - Marketing & Sports Focus
University of Cincinnati
Journalism - Specialization
Michigan State University
BBA - Marketing | Minor in Leadership
Franklin University