Alyssa Plewacki
Lexington,KY
Summary
Dedicated equine industry professional with a diverse background in various sectors of the horse industry, allowing a great insight to the audience and how to effectively promote a brand. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
8
8
years of professional experience
Work History
Marketing Manager
American Morgan Horse Association
2022.05 - 2023.07
- Created social channels from ground up for Association to grow brand and promote the Morgan Horse.
- Responsible for all communications: press releases, website content, weekly email communication
- Staff liaison for Marketing committee of 12 members
- Researched and organized various promotional events for Association (Equine Affaire, Breyerfest, etc.)
- Responsible for all media promotions, television interviews, communications for Association and Grand National Morgan Horse Show
- Created new versions of all promotional print materials alongside graphic designers
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Head Veterinary Technician
Hagyard Equine Medical Institute
2019.04 - 2022.05
- Personal Technician to Equine Surgeon
- Responsible for scheduling appointments and billing
- Traveled with surgeon to farm as well as in clinic work and main point of contact for clients.
- Prepared, sterilized and maintained medical instruments and equipment
- Assisted in various surgical procedures
Head Groom
Alexandra Knowles Eventing
2017.06 - 2019.04
- Responsible for care and well-being of 15 high level competition horses
- Responsible for sponsor communication and promotion
- Ran successful social media platforms for rider
- Traveled to various national and international competitions.
Customer Care Representative
United States Equestrian Federation
2015.11 - 2017.06
- Responded to customer needs through competent customer service and prompt problem-solving.
- Assisted call-in customers with questions and orders.
- Helped large volume of customers every day with positive attitude and focus on customer satisfaction.
Education
Bachelor of Arts - Business Management - Equine Concentration
Otterbein University
Westerville, OH05.2015
Skills
- KPI Tracking
- Social Media Content Creation
- Brand Development
- Microsoft Office
- Hootsuite
- Canva
Timeline
Marketing Manager
American Morgan Horse Association
2022.05 - 2023.07
Head Veterinary Technician
Hagyard Equine Medical Institute
2019.04 - 2022.05
Head Groom
Alexandra Knowles Eventing
2017.06 - 2019.04
Customer Care Representative
United States Equestrian Federation
2015.11 - 2017.06
Bachelor of Arts - Business Management - Equine Concentration
Otterbein University
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