SHIVANI JADON
Cromwell,CT
Summary
Results-driven Marketing Project Manager with over 4 years of experience in marketing operations and brand-side coordination. Proven track record of streamlining cross-functional communications and delivering 20% annual cost savings through strategic planning and vendor negotiations. Recently earned ECBA (IIBA) and Google Project Management certifications to apply Agile methodologies and resource optimization to complex project workflows.
Overview
5
5
years of professional experience
Work History
Marketing Manager
Endeavor Careers
07.2014 - 09.2018
- Led marketing initiatives from ideation to completion, ensuring all campaigns supported lead flow and revenue goals.
- Coordinated campaigns with agencies and internal stakeholders to ensure projects remained on time and on brand.
- Maintained project documentation and delivered 20% annual cost savings via strategic vendor negotiation.
- Supported the launch of two new centers and created customer-facing guides to streamline the marketing funnel.
- Monitored campaign KPIs and adjusted strategies to maximize outcomes and reduce resource waste.
Business Development Intern
Velti India Pvt. Ltd.
05.2013 - 06.2013
- Conducted market research and competitor analysis to support B2B outreach and project scoping.
Intern Executive
Birla Sun Life Insurance
06.2010
- Verified documentation and supported policy pitching to generate leads.
Skills
- Project Management
- Agile
- Scrum
- Resource Optimization
- Stakeholder Coordination
- KPI Tracking
- Campaign Tracking
- Brand Consistency
- Vendor Management
- Contract Negotiation
- Cost Optimization
- Jira
- Google Workspace
- Microsoft Office
- Presentation Development
Education Certifications
- ECBA (Entry Certificate in Business Analysis), IIBA
- Google Project Management Certificate
- PGDM, Marketing, BIMM, Pune
- BBA, HR, ITM, Gwalior
Project
- Led a capstone project (academic simulation) focused on rolling out a digital ordering system.
- Defined scope, documented requirements and user stories, tracked KPIs, and coordinated stakeholder-style collaboration to improve operational efficiency, reduce food waste, and enhance customer experience.
Awards
- Certificate of Appreciation, Target Achievement, 2017
- Best Managed Center, Mumbai Branch, 2014
Career Note
2018 – Present: Relocated to the U.S. and successfully completed professional certifications (ECBA, Google PM) to transition into dedicated Project Management
Willingness To Work
PST hours for remote collaboration
Timeline
Marketing Manager
Endeavor Careers
07.2014 - 09.2018
Business Development Intern
Velti India Pvt. Ltd.
05.2013 - 06.2013
Intern Executive
Birla Sun Life Insurance
06.2010