Alyssa Ransom
Novelty,OH
Summary
Seasoned professional focused on marketing strategies and brand development. Possess unique abilities to create and implement innovative marketing campaigns, resulting in enhanced brand visibility and increased sales. Specialised in leveraging digital platforms and social media networks to reach targeted audiences and drive business growth.
Overview
1
1
Certification
2
2
years of professional experience
Work history
Senior marketing specialist
Lubrizol
Novelty, Ohio
2026.01 - Current
- Developed AI-assisted Dynamics 365 customer journeys, enhancing lead nurture engagement and retention metrics.
- Analysed engagement and drop-off analytics, optimising weak flows and addressing QA gaps.
- Collaborated with CRM Ops to set journey goals and map conversion paths.
- Sustained sender reputation above 98% through proactive list hygiene, suppression updates, and authentication measures.
- Applied can-spam, GDPR, CCPA, and CASL compliance for 1,000,000+ contacts.
- Completed accessibility and privacy audits across 10+ digital assets and documented processes.
Digital marketing manager
Intelacomm, Inc.
Chagrin Falls, Ohio
2025.01 - 2026.01
- Completed SEO audits, resolved site issues, and improved search rankings by 20%.
- Used analytics and keyword research tools to drive organic traffic up 20%.
- Led client content updates and applied SEO changes to raise organic reach 18%.
- Monitored campaign performance and provided monthly reports that informed optimisation and generated 12% more qualified leads.
- Coordinated content strategy across 5+ channels to enhance campaign cohesion and delivery.
- Managed multi-site updates, strengthened compliance, and cut publishing delays 15%.
Marketing director
Kowit & Company Real Estate Group
Mayfield Heights, Ohio
2024.07 - 2025.01
- Led cross-functional team in developing broker marketing campaign based on research findings.
- Conducted market and competitor research, refining targeting and strategy for improved campaign effectiveness.
- Coordinated A/B testing across 3 templates, lifting open rates 25%.
- Executed social media campaigns across platforms, increasing digital engagement 15%.
- Managed team of 6, overseeing design work allocation and providing training support to enhance team skills.
Education
Bachelor of Science - Marketing
Miami University
Oxford 2023.01 -
Skills
- Digital marketing strategy
- AI marketing
- Generative AI
- Dynamics 365 workflows
- Campaign management
- SEO and website auditing
- Email marketing
- Content management
- Social media strategy
- Data analysis and reporting
- Cross-functional collaboration
- Team leadership
Accomplishments
Made the Dean's List, maintaining a 3.70 GPA
Certification
Licensed in HubSpot, Hootsuite & Mailchimp.
Timeline
Senior marketing specialist
Lubrizol
2026.01 - Current
Digital marketing manager
Intelacomm, Inc.
2025.01 - 2026.01
Marketing director
Kowit & Company Real Estate Group
2024.07 - 2025.01
Bachelor of Science - Marketing
Miami University
2023.01 -