Alyssa Vela
Harlingen,TX
Summary
Professional social media specialist offering several years of experience in marketing. Offering expertise in working with dynamic range of personalities and building lasting client relationships. First-rate attention to detail and creative mindset.
Overview
9
9
years of professional experience
Work History
Social Media Specialist
Harlingen CISD
Harlingen, TX
07.2021 - Current
- Collaborates with marketing team to develop promotional campaigns.
- Writes social media content to increase engagement with community.
- Creates, edits, and manages content for various social media platforms including Facebook, Twitter, and Instagram.
- Identifies opportunities for new partnerships and collaborations with other departments and organizations.
- Negotiated district sponsorships for Boggus Stadium and oversaw implementation of agreements.
- Participated in the Strategic Plan Committee in 2022.
Senior Marketing Spec
Frost Bank
San Antonio, TX
10.2017 - 01.2021
- Worked with a team to create brand awareness and build relationships in the community.
- Coordinated milestone celebrations, including company’s 150th Anniversary.
- Assisting with the production of branch openings, grand opening events, and social events.
- Coordinated events with corporate sponsors including the San Antonio Spurs and Houston Rockets.
Marketing Production Coordinator
Frost Bank
San Antonio, TX
10.2015 - 10.2017
- Created and implemented production schedules to meet pick-up times.
- Implemented quality control measures to maintain high standards of production.
- Produced company collateral, event flyers, handouts and invitations for Marketing teams.
- Managed communication between departments to streamline operations.
Education
BBA - Marketing
The University of Texas At San Antonio
San Antonio, TX05-2013
Skills
- Campaign management
- Marketing strategy
- Brand development
- Social media marketing
- Project management
- Partnership development
- Public and media relations
- Strategic planning
Affiliations
- Member of the Leadership Harlingen Class of XXXIV with the Greater Chamber of Harlingen.
- Past member of the Junior League of San Antonio.
Timeline
Social Media Specialist
Harlingen CISD
07.2021 - Current
Senior Marketing Spec
Frost Bank
10.2017 - 01.2021
Marketing Production Coordinator
Frost Bank
10.2015 - 10.2017
BBA - Marketing
The University of Texas At San Antonio