Alyssa Wollard
AdTech Sales
Fort Worth,TX
Summary
Persistent leader eager to lead and grow organizations. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic.
Overview
12
12
years of professional experience
Work History
Sales Director
Simpli.fi
Fort Worth, TX
07.2024 - Current
- Drive new business and expand strategic agency and brand partnerships across the Central region through tailored omnichannel media strategies.
- Own territory planning, pipeline management, and revenue forecasting across programmatic, CTV, geofencing, addressable, search, social, audio, display, and native solutions.
- Partner cross-functionally with Client Success, Marketing, and Product to strengthen campaign performance, client retention, and market penetration.
Train and mentor sales teams on consultative selling, product expertise, and industry best practices.
Events Chair
DFWIMA
Dallas, TX
07.2025 - Current
- Lead event strategy and execution for DFWIMA, creating engaging experiences that strengthen connections within the DFW digital marketing community. Partner with board members, sponsors, venues, and industry leaders to deliver networking events, educational programming, and signature experiences.
- Lead strategic planning sessions to define organizational goals and initiatives.
- Facilitate collaboration among board members to enhance decision-making.
Organize training workshops to strengthen leadership skills within the community.
Manager, Account Management
Quantcast
Kansas City, MO
12.2022 - 05.2024
- Manage & coach five Account Managers with the highest revenue accounts in the org ($2-3M+)
- Collaborate with sales leadership team to collectively drive growth and market share in Central region
- Strategically forecast revenue for entire Central region each quarter & holds team accountable
Key Account Manager
Quantcast
Dallas, TX
07.2019 - 12.2022
- Managed the relationships with top Dallas agencies (TRG, PMG, Moroch) with $1-3M+ yearly budgets
- Developed account strategy and incrementality opportunities to maximize advertiser spend & scale
- Partnered with Sales AE team to onboard new clients, respond to RFPs, organize events and ensure client satisfaction
Channel Manager
VMLY&R, Paid Media
Dallas, TX
03.2017 - 07.2019
- Created, tracked and optimized Paid Search campaigns in all major search engines (Amazon, Google, Bing, Apple)
- Managed and drove strategy for E-Commerce, B2B and B2C clients with $500K+ monthly budgets across various verticals
- Maintained trusting partnerships with digital ad vendors and clients
Digital Media Buyer
Keypath Education
Kansas City, MO
03.2016 - 03.2017
- Created and optimized Pay-per-click campaigns in multiple platforms including Google Ads, Bing, Facebook, Adroll and LinkedIn
- Provided strategic direction and managed relationship with clients for continuous account growth
Education
Bachelor of Science - Journalism, Strategic Communications
University of Missouri
05.2014
Skills
- Strategic thinker with a sales mindset
- Knowledge in multiple Platforms (Google, Amazon, Social, DSPs/SSPs, etc)
- Excel and analytics
- Customer Service
- Employee Motivation
Affiliations
- Account Manager of the year Nomination 2020 - Dallas-Fort Worth Integrated Marketing Association (DFWIMA)
- Employee of the Month (AdKarma) - 2015
- Member, Alumni Association - Mizzou Journalism
Timeline
Events Chair
DFWIMA
07.2025 - Current
Sales Director
Simpli.fi
07.2024 - Current
Manager, Account Management
Quantcast
12.2022 - 05.2024
Key Account Manager
Quantcast
07.2019 - 12.2022
Channel Manager
VMLY&R, Paid Media
03.2017 - 07.2019
Digital Media Buyer
Keypath Education
03.2016 - 03.2017
Bachelor of Science - Journalism, Strategic Communications
University of Missouri