Alyssa Wollard
Kansas City,MO
Summary
Hardworking and motivated adtech professional with over 10 years of experience and record of success in the advertising/programmatic industry. Solid history balancing team performance, customer service targets and business objectives. Multi-faceted individual who has experience being an individual contributor but also managing a team and maximizing productivity and optimizing procedures. Accomplished Channel Manager with proven skills in developing profitable partnerships and surpassing sales targets. Highly driven in identifying, pursuing and capitalizing on channel sales opportunities. Articulate and decisive with excellent judgment for developing successful strategic plans.
Overview
12
12
years of professional experience
Work History
Manager, Account Management
Quantcast
Kansas City, MO
12.2022 - Current
- Manage & coach five Account Managers with the highest revenue accounts in the org ($2-3M+)
- Collaborate with sales leadership team to collectively drive growth and market share in Central region
- Strategically forecast revenue for entire Central region each quarter & holds team accountable
Key Account Manager
Quantcast
Dallas, TX
07.2019 - 12.2022
- Managed the relationships with top Dallas agencies (TRG, PMG, Moroch) with $1-3M+ yearly budgets
- Developed account strategy and incrementality opportunities to maximize advertiser spend & scale
- Partnered with Sales AE team to onboard new clients, respond to RFPs, organize events and ensure client satisfaction
Channel Manager
VMLY&R, Paid Media
Dallas, TX
03.2017 - 07.2019
- Created, tracked and optimized Paid Search campaigns in all major search engines (Amazon, Google, Bing, Apple)
- Managed and drove strategy for E-Commerce, B2B and B2C clients with $500K+ monthly budgets across various verticals
- Maintained trusting partnerships with digital ad vendors and clients
Digital Media Buyer
Keypath Education
Kansas City, MO
03.2016 - 03.2017
- Created and optimized Pay-per-click campaigns in multiple platforms including Google Ads, Bing, Facebook, Adroll and LinkedIn
- Provided strategic direction and managed relationship with clients for continuous account growth
Education
Bachelor of Science - Journalism, Strategic Communications
University of Missouri
05.2014
Skills
- Strategic thinker with a sales mindset
- Knowledge in multiple Platforms (Google, Amazon, Social, DSPs/SSPs, etc)
- Excel and analytics
- Customer Service
- Employee Motivation
Affiliations
- Account Manager of the year Nomination 2020 - Dallas-Fort Worth Integrated Marketing Association (DFWIMA)
- Employee of the Month (AdKarma) - 2015
- Member, Alumni Association - Mizzou Journalism
Timeline
Manager, Account Management
Quantcast
12.2022 - Current
Key Account Manager
Quantcast
07.2019 - 12.2022
Channel Manager
VMLY&R, Paid Media
03.2017 - 07.2019
Digital Media Buyer
Keypath Education
03.2016 - 03.2017
Bachelor of Science - Journalism, Strategic Communications
University of Missouri