Alyssa Irene Gonzales
SAN ANTONIO,TX
Summary
Career expanding over 10 years in the Entertainment & Hospitality industries managing high net-worth individual and corporate accounts. Skillful in leading large-scale events and one-on-one client engagement for the purpose of retention and revenue growth. Passionate about creating impactful, premium guest experiences with a team-oriented personality. Exceptionally talented at effective communication.
Overview
16
16
years of professional experience
Work History
Corporate Retention Account Manager
SPURS SPORTS & ENTERTAINMENT
San Antonio, TX
11.2012 - Current
- Effectively manage suite contracts by delivering assets, fulfilling Member benefits, and actively seeking out opportunities for mutual business development with corporate accounts and high-net worth individuals.
- Developed effective email marketing strategies to enhance communication with a Suite owner base consisting of 200+ contacts.
- Collaborated across departments to ensure seamless execution of event operations for Frost Bank Center Suites during Spurs games, concerts, and the San Antonio Stock Show & Rodeo in the role of Manager on Duty for Premium Services Department.
- Conducted virtual training sessions to educate clients about ticket management, benefits, and services.
- Increased base salary by 50% through earned bonuses and commissions by contract renewal negotiations, ticket sales, and client relationship management (CRM) touchpoints.
- Achieved Lease Revenue goal of $17M with Retention team; 22-23 season
Corporate Retention Senior Account Executive
SPURS SPORTS & ENTERTAINMENT
San Antonio, TX
08.2019 - 08.2022
- Assisted the Corporate Retention Department in contract amendments, audits, and alternate performance plans for suite accounts during Covid season; oversaw tracking of all credits and ticket fulfillment.
- Served as the supervisor for part-time staff during events.
- Provided post-event attendance reporting for various departments including housekeeping, catering, ticket sales, and sales renewal projections.
- Coordinate in-game brand activation seasonally to enhance member experience and promote partnership.
- Strategized seasonal client engagement budget of $10K and stayed within allowance.
- First in history of the organization to receive the title of Senior AE; promoted to Corporate Retention Account Manager.
Promotions Ambassador
SAN ANTONIO CURRENT
San Antonio, TX
05.2019 - 03.2020
- Promoted community-wide events and engaged with guests while distributing gifts, marketing items, and representing various client partners.
- Helped market and promote notable events: Annual San Antonio Coffee Festival, Culinaria- Arte Agave, Second Thursdays at the McNay, 71st Annual Shrimporee representing Thomas J Henry, Whiskey Business at the Witte Museum, Cocktail: The Event benefiting SA Botanical Gardens.
Premium Account Executive
SPURS SPORTS & ENTERTAINMENT
San Antonio, TX
09.2015 - 08.2019
- Established relationships with C-level executives and administrators to enhance customer retention through exceptional service
- Cultivated strong client connections by organizing engagement events, facilitating surveys and focus groups, as well as arranging lunch meetings.
- Achieved 100% weekly client engagement Hustleboard goals consistently through various communication outreach methods such as emails, calls, texts, and in-person interactions tracked via CRM system.
- Increased audience engagement through the development and design of monthly Premium Insider email newsletters. Incorporated creative graphic design elements into the content to elevate its quality. Also included features such as event calendars, organizational updates, and visually captivating graphics.
- Managed contract negotiation and renewal for $2M in Courtside seat accounts in addition to Suite contracts
- Promoted to Corporate Retention Senior Account Executive.
Season Ticket Member Service Representative
SPURS SPORTS & ENTERTAINMENT
San Antonio, TX
08.2013 - 09.2015
- Built relationships with over 600 Member accounts, delivering exceptional customer service and driving membership renewals
- Collaborated with Service team in organizing and executing Member appreciation events, including site visits, logistics, entertainment, and gifting
- Achieved a 92% satisfaction score first year in role
- Managed and renewed $2M book of business
- Promoted to Premium Account Executive in Suites after 2 seasons
New Business Consultant
SPURS SPORTS & ENTERTAINMENT
San Antonio, TX
11.2012 - 08.2013
- Generated sales by proactively seeking out potential customers and closing deals for new season tickets across multiple sports franchises.
- Sold $96K in Spurs Full Season Equivalent Memberships.
- Promoted to full-time Season Ticket Service Representative after 9 months.
Public Service Radio Host- Radio Disney
THE WALT DISNEY COMPANY
San Antonio, TX
06.2009 - 10.2012
- Produced 'Kid's Concerns', a weekly 30-minute morning public service show that interviewed presidents, CEOs, and representatives of nonprofit organizations in the San Antonio area.
- Managed all aspects of content creation and distribution for AM1160, including research, scheduling, interviewing, and uploading to the broadcast system.
- Chosen successor for role by previous host
Promotions Assistant- Radio Disney
THE WALT DISNEY COMPANY
San Antonio, TX
04.2008 - 10.2012
- Led and directed a team of dancers as the Master of Ceremonies and Team Leader for the Radio Disney Road Crew.
- Supervised and hosted on-site events, managed run of show, executed dance choreography, engaged with audience.
- Visited schools and actively participated in community-wide events to promote Disney movies, shows, music, etc.
- Selected out of 10 as local spokesperson for National campaign with Borden Milk & Selena Gomez.
- Events promoted: The Walt Disney Company's 2010 Annual Meeting of Shareholders, SA Missions pre-game entertainment, Poteet Strawberry Festival, Treat Street, Festival of Giving, Buckaroo Breakfast.
Education
BACHELOR OF ARTS - Mass Communications- Public Relations
Texas State University
05.2011
Skills
- Relationship Building
- Event Planning and Management
- Creative Problem Solving
- Excellent communication skills
- Process Improvement
- Ambitious Personality
Volunteerism
- Dress for Success San Antonio
- Visit San Antonio; 2023 Pride Parade, 2023 Stella Artois Drift & Dine
- Animal Defense League - Fosterer
- San Antonio Women's Chamber of Commerce - Transformational Leadership Development Series 2020
- San Antonio Zoo - Zoomer Member
- Alamo City House Rabbits - Fosterer
- 2018 Men's Final Four - Event Support & Host/Greeter
Timeline
Corporate Retention Senior Account Executive
SPURS SPORTS & ENTERTAINMENT
08.2019 - 08.2022
Promotions Ambassador
SAN ANTONIO CURRENT
05.2019 - 03.2020
Premium Account Executive
SPURS SPORTS & ENTERTAINMENT
09.2015 - 08.2019
Season Ticket Member Service Representative
SPURS SPORTS & ENTERTAINMENT
08.2013 - 09.2015
New Business Consultant
SPURS SPORTS & ENTERTAINMENT
11.2012 - 08.2013
Corporate Retention Account Manager
SPURS SPORTS & ENTERTAINMENT
11.2012 - Current
Public Service Radio Host- Radio Disney
THE WALT DISNEY COMPANY
06.2009 - 10.2012
Promotions Assistant- Radio Disney
THE WALT DISNEY COMPANY
04.2008 - 10.2012
BACHELOR OF ARTS - Mass Communications- Public Relations
Texas State University
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